Anil Ambani led Reliance Entertainment s video-on-demand service BigFlix has been re-launched. The service, released much before popular streaming services such as Netflix or Amazon Prime Video made an entry in India, did not manage to grab much attention and slowly faded away. However, with adoption of streaming services on the rise, Reliance has re-launched the BigFlix service. Also Read - Netflix to soon launch N-Plus subscription for access 'behind-the-scenes' and more contentAlso Read - Confused what to watch on Netflix? New ‘Play Something’ feature is here to help
BigFlix continues to be a subscription-driven service and the subscription prices remain competitive. Monthly subscription is priced at Rs 50 in India and $1.99 in international markets. BigFlix has expanded offerings and will now feature over 2000 movies across 9 languages. Movies in Hindi, Bhojpuri, Bengali, Marathi, Tamil, Telugu, Malayalam, Punjabi, Gujarati and Marathi languages will be available. The service will also be expanded to international markets, with key markets being US, Canada, UK, Middle East, Australia, New Zealand and South East Asia. Also Read - Netflix introduces UI changes for the Kids profiles: See what's new
In a statement made to Economic Times, Shibasish Sarkar, Chief Operating Officer at Reliance Entertainment said when launched in 2008, the service was ahead of its time and did not have as many takers with Indians focusing more on free content. With a shift in trends, Reliance is now hopeful. We were the first organised players fighting in an unorganised and heavily pirated market, which was a humongous task then. Also, there was no infrastructure support. So after 3-4 years, we didn t invest money in the business and decided to wait for infrastructure to develop , he quoted. ALSO READ: Wireless charging will be a standard feature on the new iPhone: Powermat CEO
Reliance BigFlix is an ad-free offering, and users can stream or download content entirely free of interruptions in the form of ads. Additionally, the service is compatible across multiple devices. A movie streaming on a smartphone can also be synced with a television mid-way through the stream. However, not all movies will be entirely free. The latest movies will be priced between Rs 10 and Rs 50 and will be available on a transactional basis. Content from production houses like Dharma Productions, Disney Studios, Viacom18 Motion Pictures, Phantom, Rajshri, and Telegu One will also be available.
In international markets, BigFlix has tied up with network providers like Dish Network and Pervasive TV, helping take content out of homes into hotel rooms. With over 3.9 million registrations, BigFlix is already among leading VOD service providers in the country and is expecting to grow at a rapid pace. Reliance Entertainment is presently restricting BigFlix to partnered content, although original content might soon be on cards too. : – ,