The Reliance Jio juggernaut continues to plow ahead, and in August 2017, it acquired 4.09 million new users. As per the latest Telecom Regulatory Authority of India (TRAI) report, this has helped take Jio’s market share in the country to 11 percent.
While it has continued to add new subscribers, this happens to be Reliance Jio’s second-lowest monthly incremental growth since launch. When the freebies were being rolled out, Jio was adding around 12-16 million users every month. By March however, this number had dropped to around 5 million, before hitting a low of 3.87 million in April.
While the rate of user acquisition may have slowed a bit, Jio continues to add new ones at a time incumbent players are losing them. As per the TRAI report, Bharti Airtel lost 0.2 million users, Vodafone lost 2.4 million users, and Idea Cellular lost 2.89 million users. The likes of RCom and Aircel too lost 4.01 million and 0.78 million users, respectively. One surprising aspect of the report is that the player that actually added the highest number of users in August was Tata Teleservices – 4.88 million.
As mentioned, Jio’s share increased to 11.19 percent in a market led by Airtel – 23.7 percent. It is followed by Vodafone (17.55 percent), Idea Cellular (16.11 percent), BSNL (8.88 percent), Aircel (7.52 percent), RCom (6.51 percent), and Tata Teleservices (3.96 percent).
Reliance Jio new offer
Just yesterday, Jio announced a ‘triple cash back’ offer for Prime members recharging for Rs 399 and above. This offer is valid between November 10-25.
The cashback worth up to Rs 2,500 includes Jio vouchers worth Rs 400, instant cashback of up to Rs 300 when using payment wallets like AmazonPay, AxisPay, FreeCharge, Mobikwik, Paytm and PhonePe, and vouchers for e-commerce sites like AJIO. Users will also get Rs 1,000 discount when booking a domestic round-trip via yatra.com, and Rs 500 discount when shopping at reliancetrends.com. DON’T MISS: Reliance Jio set to launch its own VR app in 2018