Reliance Jio Infocomm Ltd, the fourth largest telecom player in the country, has begun hiring a team of professionals to work on Artificial Intelligence for the firm. The team is said to be led by Akash Ambani and will work on AI use cases for the telecom firm.
According to Mint, Reliance Jio has hired a few senior people to build this team and the company wants to set up the team in either Bengaluru or Hyderabad. It further notes that Akash Ambani is taking keen interest in this and will be leading this initiative. However, the telecom player has not selected the location just yet.
“Reliance Jio has already started the recruitment process in Bengaluru…apart from AI, it is looking for people who can work on machine learning and blockchain,” a person told Mint requesting anonymity.
Reliance Jio is estimated to have over 180 million subscribers since it commenced commercial operations in September of 2016. At the India Digital Open Summit in Mumbai in January, Akash Ambani, the elder son of Reliance Industries Chairman Mukesh Ambani said that “Artificial Intelligence is becoming one of the mainstream technologies and voice assistance, recognition and command are growing on a daily basis in terms of usage.”
The company showcased its initial interest in AI when it launched JioPhone with dedicated voice assistant in addition to support for Google Assistant. The team working on AI and machine learning will also look at future technologies like Blockchain, a decentralized system capable of replacing existing centalized systems used right now across industries.
Reliance Jio’s rival Bharti Airtel has also built up a team to focus on AI and machine learning. It has appointed Santanu Bhattacharya as its chief data scientist to leverage data science capabilities and analytics to understand customer needs. Bhattacharya and his team are building innovative products and service experience on the network.
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Reliance Jio, like Bharti Airtel might use AI to recognize patterns of how its subscribers use the service and then customize it further to offer best experience. The machine learning technology can be used to learn what to bundle and what services matter to subscribers. The effort will be part of a major push towards adoption of new technology since Jio already offers AI-powered applications like JioInteract for movie promotion and brand engagement.
Reliance Jio has amassed a large user base and is expected to grow further with the launch of new services like JioFiber home broadband. With technology changing at a fast pace and consumers adopting new technologies even faster, Jio needs AI and machine learning to further optimize services.