The likes of Bharti Airtel and Idea Cellular have already slashed data tariffs in anticipation of Reliance Jio’s long-awaited launch in less than a month’s time. Following suit is Vodafone, which too is now offering up to 67 percent more data to its existing 3G and 4G prepaid users. India’s second-largest telecom operator says by making internet more affordable, it is enabling its subscribers to enjoy their mobile internet experience by ‘staying online longer and accessing more of their favorite content’. Also Read - Reliance Jio vs Vi vs Airtel: Best 4GB daily data prepaid plans under Rs 600Also Read - Sardar Udham Released on Amazon Prime Video: How to watch Vicky Kaushal starrer for free
These increased benefits are essentially aimed at heavy mobile internet users with packs like Rs 449 offering 3GB data, which is up 50 percent from 2GB. Similarly, Rs 650 pack now offers 5GB of data (up 67 percent), while the Rs 999 pack now offers 10GB data, which is basically a 54 percent increase. Vodafone though is also extending these benefits to entry-level sachet packs. The Rs 39 2G pack with five days validity now offers 225MB of data (up 41 percent from 160MB). The Rs 12 4G pack with a day’s validity, on the other hand, now offers 50MB data (up 67 percent from 30MB). Also Read - CSK vs KKR IPL 2021 final match livestream today at 7:30PM: How to watch live for free online
As you can see, Vodafone hasn’t actually slashed the prices of its plans. Instead it is now offering more mobile internet data on its existing prepaid plans. This is move that is in line with what Airtel and Idea Cellular did last month. Airtel too has started offering up to 67 percent more data on existing prepaid plans, while Idea Cellular is offering similar benefits to both prepaid as well as postpaid users.
We are democratizing data by making it more affordable and accessible. This is key to driving usage and encouraging first time users to come online. We are confident that this move of offering up to 67 percent additional data benefit on select pre-paid packs, will facilitate in faster adoption of data and its better usage, Sandeep Kataria, director-commercial, Vodafone India said.
Such moves by carriers no doubt seem to be a pre-emptive measure ahead of Reliance Jio’s launch. If all the reports are to be believed, Jio is planning on launching on August 15 with data plans that are eight times cheaper than what’s currently on offer. Despite still being in the preview phase, Reliance Jio already has over 1.5 million users.
Jio’s user base however is steadily growing as it has been extending its preview program to the likes of Samsung, Apple and HP. It s not just telecom operators either, Jio was recently spotted to have imported IP-based set-top-boxes to India, which could be a hint towards services that will compete against the likes of Tata Sky, and Videocon D2H among others.