comscore Reliance Jio effect: Airtel offers up to 67 percent more data to prepaid users
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Reliance Jio effect: Airtel offers up to 67 percent more data to prepaid users

After Idea Cellular, Airtel has now started offering up to 67 percent more data to prepaid users preempting Reliance Jio launch next month.

airtel-4g-services

Airtel has today slashed data tariffs for its 2G, 3G and 4G prepaid users. In essence, the company has increased the amount of data one gets on each plan by up to 67 percent. Airtel’s announcement comes days after Idea Cellular too slashed prepaid data tariffs by up to 45 percent. The moves come after reports of Reliance Jio planning to launch its services next month. Even if it doesn’t launch commercially, Reliance Jio is expanding its free Preview Offer from just LYF smartphones to Samsung Galaxy smartphones and even Apple iPhones. Also Read - Airtel vs Jio vs Vi: Best work from home prepaid plans during COVID-19 lockdown

Also Read - Let our firms take part in 5G trials, China tells India

Under the revised plans, a user opting for Rs 655 monthly pack will now get 5GB of 4G data as opposed to 3GB earlier. In other words, the user gets 67 percent data benefit. Similarly, users opting for Rs 989 or Rs 455 plans will get 10GB (up from 6.5GB) and 3GB (up from 2GB) data respectively. A detailed table of the revised tariffs follows. Also Read - DoT permits telecom service providers to go ahead with 5G trials

Pack Type

MRP (Rs)

Current Data Benefit

New Data Benefit

Validity

Percentage Increase

4G/3G

455

2GB

3GB

28 days

50 percent

4G/3G

655

3GB

5GB

28 days

67 percent

4G/3G

755

4GB

6GB

28 days

50 percent

4G/3G

855

5GB

7GB

28 days

40 percent

4G/3G

989

6.5GB

10GB

28 days

54 percent

Airtel has also revised rates of its sachet packs, and users are now entitled to up to 48 percent benefits. If a user buys Rs 5 worth of 2G recharge, he will now get 30MB of data, up from 20MB. Similarly, a Rs 25 2G pack offers 145MB of data as opposed to 100MB of data earlier. A detailed table of the revised rates follows.

Pack Type

MRP (Rs)

Current Data Benefit

New Data Benefit

Validity

Percentage Increase

4G/3G

5

15MB

20MB

1 day

32 percent

4G/3G

23

70MB

90MB

3 days

29 percent

4G/3G

53

160MB

200MB

5 days

25 percent

4G/3G

145

440MB

580MB

14 days

32 percent

2G

5

20MB

30MB

1 day

48 percent

2G

25

100MB

145MB

3 days

45 percent

Earlier this week, Airtel had announced a ‘Happy Hours’ plan for its prepaid users. As a part of this plan, prepaid customers will get 50 percent of their data back for all in-app downloads between 3.00AM and 5.00AM. In essence, if a user downloads 100MB of in-app downloads in this time period, he will get 50MB credited to his account next morning. Currently, this scheme is only applicable on selected apps.

At Airtel, we always aim to deliver a great mobile experience and value to our customers. These refreshed data packs will help drive consumption and boost the uptake of mobile internet in the country,” Ajai Puri, Director Operations (India & South Asia), Bharti Airtel said. “Given the deepening smartphone penetration and Airtel s roll-out of data networks across India, we believe these packs will also drive affordability and bring new users online.

ALSO READ: Reliance Jio prepaid data tariff revealed; 8 times cheaper than Airtel, Vodafone

These price cuts by the likes of Airtel and Idea Cellular come at a time when the buzz around Reliance Jio launch is at an all-time high. The company is expected to launch its 4G services in the next few weeks, and as we reported yesterday, its prepaid data tariffs are eight times cheaper than what Airtel or Vodafone offers. Needless to say, Jio entry’s into the space will shake up the industry.

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  • Published Date: July 17, 2016 1:26 PM IST
  • Updated Date: July 17, 2016 3:58 PM IST



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