comscore Reliance Jio effect: Vodafone now offers 4GB of 4G data for Rs 250, 22GB for Rs 999
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Reliance Jio effect: Vodafone now offers 4GB of 4G data for Rs 250, 22GB for Rs 999

Vodafone ups its game amid the price war.

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Reliance Jio has undoubtedly set tough benchmarks for its competitors with its aggressive data plans and discounts. Naturally, other network providers are trying really hard to keep their user base intact, and are releasing as many competitive plans and offers they can to be able to fight the ongoing price war. Upping its game, Vodafone has updated prices of its 4G data packs with 1GB plan now starting at Rs 150. Also Read - Jio maintains lead in 4G download speed, Vi in upload in May: TRAI

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The Rs 250 plan, which previously offered 1GB of 4G data, now offers 4GB of data. Similarly, under the Rs 999 plan that up till now offered 10GB of 4G data will now offer users 22GB of 4G data for the same money. The updated 4G data packs are Rs 150 Also Read - Vi (Vodafone Idea) is now focusing on growing broadband business with You Broadband

(1GB), Rs 250 (4GB), Rs 350 (6GB),Rs 450 (9GB), Rs 650 (13GB),Rs 999 (22GB) and Rs 1500 (35GB). These packs are available across all circles in which Vodafone offers 4G services, however, the prices of these recharge packs may vary from one circle to the other. In comparision, Airtel is offering 1GB of 4G data for Rs 255 with 28 days of validity whereas Rs 995 plan gives you 10GB of data.

Our customers are consuming more of content and video online. With these super rich data packs, our rapidly growing base of 4G customers across 17 circles can enjoy much more of mobile internet while remaining confidently connected on Vodafone SuperNet 4G. It will also encourage first time and limited users of mobile internet to explore more by providing greater value. They can access four times more of their favorite content online for the same cost in a truly worry free manner, Sandeep Kataria, Chief Commercial Officer, Vodafone India said. ALSO READ: Vodafone India could merge with Reliance Jio or Idea Cellular: Report

While Vodafone is competing the price war with full strength, recently there were reports that Vodafone India may be looking for merger with either Reliance Jio or Idea Cellular. The company has been caught in the crossfire of a sibling rivalry that has triggered a price war and put the brakes on a planned stock market flotation of Vodafone India. The problems have weighed on the FTSE-100 giant s shares in the last year, overshadowing improvements in its core European markets, reported Telegraph.

As for its current standing in the industry, Vodafone is still the second-largest telecom player in the country after Airtel. According to a recent report by the Telecom Regulatory Authority of India (TRAI), a total mobile subscriber base increased to 1,078.42 million at the end of October 2016 from 1,049.74 million at the end of September 2016, thereby registering a monthly growth rate of 2.73 percent, out of which Vodafone added 1.17 million users. As of September 30, 2016, Vodafone had 19.12 percent market share while the market leader Airtel had 24.76 percent. Idea ranked third with 17.03 percent share. ALSO READ: India s telecom subscriber base crossed 1.1 billion in October 2016: TRAI

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  • Published Date: January 17, 2017 6:57 PM IST



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