On the eve of Reliance founder chairman Dhirubhai Ambani s 83rd birthday anniversary, Telecom arm of RIL, Reliance Jio today launched 4G service for its employees under Jio brand name.
“I want all of you to take 5 things back: digital life, connected intelligence, Jio life, Jio together and Why Jio? Because life is going digital. Le me now welcome Jio,” Reliance Industries Limited Chairman and Managing Director Mukesh Ambani said at the event.
The company will begin the commercial roll-out of the service from March-April. The launch event was held at Reliance Corporate Park, while RIL other employees were virtually connected at around 1000 locations including Dallas in the US.
The event started with Kokilaben Ambani lighting the lamps. She was joined by her son Mukesh and wife Nita Ambani, grandsons Akash and Anant and granddaughter Isha Ambani.
Bollywood actor Shah Rukh Khan, who will be brand ambassador of, Reliance Jio 4G services performed at the function with songs including the his ‘Gerua‘ song from his latest movie Dilwale. A R Rehman performed on the famous ‘Jai Ho’ song and a track from Swadesh.
The entire live-cast of the event is said to have been connected with Jio s own digital network to demonstrate capabilities of the network for enterprises and corporates in India specifically which is specifically targeting large distribution companies, the source said.
Reliance Jio holds the biggest chunk of liberalized spectrum among telecom operators and that can be used for deploying any technology for mobile services. A video presentation showed features of Jio’s optical fiber service promising video calling feature using smart television sets, internet speed of up to 1 gigabyte per second.
The Jio TV service will accept voice command to change channels and subscriber will not require remote control to do so. According to field trials by brokerage firm Credit Suisse, download speed on 4G network of Reliance Jio during beta-test peaked at 70 megabit per second but remained in 15-30 mbps range on most occasions.
“Jio will help advance and realise the potential of every Indian and India. I have no doubt that with the launch of Jio, India s rank will go up from around 150 to among the top ten in the next few years for internet and mobile broadband penetration,” he said.