comscore Reliance Jio plea against Airtel's 'fastest network' ad rejected by court
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Reliance Jio plea against Airtel's 'fastest network' ad rejected by court

A trial court in Mumbai rejected Reliance Jio plea against Airtel's 'fastest network' advertisement campaign.

airtel-fastest-internet

A trial court in India has reportedly dismissed Reliance Jio‘s complaints against Bharti Airtel and the broadband speed testing company Ookla. The telecom earlier this year alleged that both Airtel and Ookla are misleading consumers with the ‘fastest network’ advertisement campaign. Ookla awarded Airtel as the fastest network in terms of internet speed based on consumer data collected from the last two quarters a year ago. Also Read - How to recharge your Jio number via WhatsApp

Also Read - 5G JioPhone launch could be around Diwali this year, price to be around Rs 3,500

Reliance Jio had earlier reached out to Advertising Standards Council of India (ASCI) to highlight Airtel’s ad campaign claiming itself as officially India s fastest network . In its appeal, it called for the ad campaign to be taken down. When the ads appeared once again, it filed a petition against its rival and the broadband speed testing company in June at Esplanade court in Mumbai. It alleged that the advertisement campaign run by Airtel is misleading and also questioned the conduct of speed test method by Ookla. Also Read - 5G JioPhone, JioBook laptop, Jio 5G rollout and other announcements expected on June 24

The broadband speed testing company uses its proprietary speed test app and announced Airtel as the fastest mobile network in February last year. Notably, Ookla is no official body registered with Telecom Regulatory Authority of India (TRAI) or Department of Communications (DoT). Following its investigation, ASCI has asked Airtel to remove the word “officially” as it appears to be misleading. ALSO READ: Reliance JioPhone sale: How individuals and businesses can register

However, the trial court dismissing Reliance Jio’s plea comes across as a major setback for the company in the whole case. Passing its orders, the court says that in the current technology era, service providers often chose to adopt test practices offered by an independent agency and claim to be the best in the field. The court outlines it as nothing but “marketing policy”. ALSO READ: Reliance Jio vs Airtel: Competition has moved beyond business, into squabbling

Only because of certification by independent agency that does not amount any wrongful loss to the complainant or public at large. Thus by no stretch of imagination, any offence as alleged by the complainant is made out against the accused,” said magistrate K.G. Paldewar as quoted by Mint. An Airtel spokesperson said the company is “grateful” to the court for being relieved by frivolous allegations .

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  • Published Date: August 7, 2017 9:50 AM IST



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