comscore Reliance Jio: The real impact isn't of free data or aggressive pricing, but far beyond
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Reliance Jio: The real impact isn't of free data or aggressive pricing, but far beyond

In the long run, more than aggressive pricing and amount of data, content services will likely be key differentiator.

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Reliance Jio had been in the limelight even before starting commercial operations. The launch only set in motion an aggressive telecom war which has made mobile data affordable than ever. The company started off by offering free services for a little over six months before finally starting the subscription model. While several operators and media outlets refer to the ongoing telecom war as the Jio impact, it truly has accomplished what it has for reasons far beyond its tariff plans. Also Read - Jio maintains lead in 4G download speed, Vi in upload in May: TRAI

Reliance Jio plans then and now

Also Read - Airtel launches new Rs 456 prepaid plan: Check data, validity, call and other benefits

Earlier this year, in March, Reliance Jio came up with Prime membership plan priced at Rs 99, and a validity of one year. The membership plan offers special data benefits compared to the usual plans along with complimentary access to Jio suite of apps. Jio introduced Dhan Dhana Dhan offer with plans starting at Rs 309 and validity of 84 days. ALSO READ: Reliance Jio data breach occurred at vendors end, EY probe reveals Also Read - Jio Freedom Plans 2021: Jio launches 5 new prepaid plans with no daily data limit - check details

After 84 days, the subsequent recharge was to be priced at Rs 309, along with validity of 28 days. However, Jio has tweaked the validity for the same pack to 56 days. And for those who want a higher validity of 84 days, they need to recharge with Rs 399. Sure, it s a hike of Rs 90, compared to the Dhan Dhana Dhan recharge, but it is still beneficial. Here’s why.

reliance jio new plans

If we go by the logic of the original plan, after the expiry of validity of 84 days, you would have ended up spending Rs 309 + Rs 309 + Rs 309, which is Rs 927 in the next 84 days. However, with the revised plan, you pay Rs 399 and get 84 days validity. In short, you still end up saving Rs 528, while getting the same benefits 1GB high-speed data per day, unlimited voice calls and SMS, and access to Jio Suite of apps. ALSO READ: Reliance Jio updates postpaid, prepaid plans with double validity and data

There is no change in the other plan that was priced at Rs 509. Users still get 2GB daily high-speed data, unlimited voice calls and SMS, and access to Jio suite of apps. However, unlike the Rs 399 plan with 84 days validity, the Rs 509 plan comes with 56 days validity. Again, it is not a bad deal after all as you end up saving Rs 509.

Banking on content services for the long term

Yes, Reliance Jio has initiated the price vs data war in the Indian telecom sector. And while getting more data for less is important, it s also the content that plays a key role here. I mean, just think of it, what will you do with all that data, if there s nothing to consume? Jio s suite of apps are heavily underrated. Sure, they are still work in progress, but the catalog is surely on a rise. ALSO READ: Airtel Postpaid Promise: Unused data rollover, revamped family plans, and everything you need to know

Jio has you covered with all type of content that you would want. The JioCinema app gives you can access to movies from Bollywood and Hollywood, and also Bhojpuri, Tamil, Telugu, Marathi, Kannada and Punjabi among others. Jio has partnered Eros Movies to bring all this content to Jio users. Sure, you can download the Eros Now app and pay Rs 99 per month subscription, but in case of Jio, you pay just Rs 99 for a year. And besides JioCinema, you also get access to other apps. ALSO READ: Reliance JioFiber Preview Plan leaks ahead of official launch, free 100GB data at 100mbps for 3 months

I was talking to a colleague of mine who has been a subscriber of Gaana and Saavn music apps. After getting a Jio connection, she is getting the same songs, and even better collection on JioMusic. She described one incidence where her mother used to stream music from YouTube. Now, even if you want to listen to audio, you re still wasting burning data as YouTube streams the video. However, the regional Bengali songs, old Bollywood Mohd Rafi and Kishore songs among others are also available on JioMusic. Besides getting to stream songs in high-quality, you can also download them for offline listening.

The JioCinema and JioMusic are just a couple of examples. There is also JioTV app where you can watch live streaming of over 300 channels in over 20 languages. There is also a feature called catch-up TV where you can watch the entire episode of a TV show, dating back to seven days. Lastly, for magazine lovers, there is also JioMags app, that lets you download and read full versions of the popular magazines including Autocar, Filmfare, Forbes, Business Today, Stardust, Vogue India and Femina. ALSO READ: Reliance Jio continues steady growth, adds 4.58 million subscribers in May

The point being, there is a lot to explore, watch, listen and read. Whenever the topic of Reliance Jio pops up, people talk about how cheap their plans are and the amount of data you get. The content services are something that does deserve attention. And then, you also have JioCloud, a cloud storage service to backup your photos, videos and other data online. And as Android smartphones are prone to malware attacks, Jio also has JioSecurity app to keep your smartphone free from virus. ALSO READ: Reliance Jio Rs 500 feature phone photos leaked ahead of launch

It s not like Jio is the only provider with content services. Vodafone has its Vodafone play service for live TV, music and movie streaming. Idea Cellular also has Digital Idea apps to compete with Jio, and Airtel also has Wynk Music and Movies apps. However, the Jio offering is surely enticing purely based on the partnerships and the range of data offerings. If we look at the future, beyond service quality, amount of data and speed, it is the content that will help differentiate operator from others.

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  • Published Date: July 14, 2017 3:45 PM IST



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