Reliance Jio had announced that it plans to sell 4G LTE-capable smartphones in India under its own ‘LYF’ brand. A report now claims that the company is preparing to launch four 4G-VoLTE capable LYF branded smartphones as early as this month.
Under the LYF brand Reliance Jio plans to sell four different series of smartphones named after the four elements – ‘Earth’, ‘Water’, ‘Wind’ and ‘Fire’. Reliance Jio will be launching the Earth 1, super-premium smartphone, and three smartphones under the premium Water series (Water 1, Water 2, Water 3) this month, ET reports. Smartphones under the Wind and Fire series will be introduced in the second phase.
While details of the aforementioned smartphones are scarce, as per earlier reports, smartphones across all the four series will be priced between Rs 4,000 and Rs 25,000. These smartphones will feature dual-SIM card slots, 4G support, VoLTE and VoWiFi.
The LYF-branded smartphones will be available via multi-brand stores as well as Reliance Retail, which boasts over 1,200 distributors and 1.5 lakh retail outlets. Reliance is also said to be in talks with e-commerce sites like Flipkart, Snapdeal and Amazon India to leverage these forthcoming smartphones.
Besides smartphones under the LYF brand, Reliance Retail will also sell smartphones from the company’s hardware partners like LG, Lenovo, Micromax, and Intex. Some of the smartphones that will be available include the Lenovo Vibe Shot, LG Spirit LTE, LG G4 Stylus, YU Yuphoria, YU Yureka Plus, YU Yunique, Micromax Canvas Amaze, and the Intex Aqua.
Reliance Jio is finally gearing up to roll out its LTE services in India by the end of this year. The company holds a total of 751.1MHz spectrum across 800MHz, 1,800MHz and 2,300MHz bands. Towards the end of last month, it signed an agreement with Anil Ambani-led RCom to share spectrum in the 800 MHz band across seven telecom circles.
Reliance Jio will join the likes of Airtel, which is among the first movers with 4G services in nearly 300 cities in India. Vodafone too has started rolling out its 4G services, with Kochi among the first cities to get it. The competition though is all set to heat up once Reliance Jio rolls out its 4G services, with monthly plans believed to be priced around Rs 300-500 mark.