comscore Reliance Jio unveils first 4G smartphone under the LYF brand | BGR India
News

Reliance Jio unveils first 4G smartphone under the LYF brand

Reliance Jio on Friday unveiled its logo and first hoardings for its 4G smart devices under the brand name LYF, ahead of the Amravati Marathon that it is sponsoring in Vijayawada. The marathon is to b

  • Updated: February 29, 2016 6:01 PM IST
reliance-jio-lyf-smartphone

Reliance Jio on Friday unveiled its logo and first hoardings for its 4G smart devices under the brand name LYF, ahead of the Amravati Marathon that it is sponsoring in Vijayawada. The marathon is to be kicked-off by Andhra Pradesh Chief Minister N. Chandrababu Naidu on Sunday.

reliance-jio-logoThe pictures of the hoarding – up on 100 pole-kiosks lined up for the marathon – were posted with A12 special Telegu emojis and were also made available on Twitter handle @JioAmaravati and Twitter hashtag #JioAmaravati. This apart, the ‘Jio’ logo has been displayed at every important building at the sprawling 500-acre Reliance Corporate Park in Navi Mumbai.

The handsets under the brand name LYF – which actually does not translate into anything specific and is just a marketing move – are currently available only to Reliance Industries employees.

ALSO READ: RIL to launch 4G smartphones priced between Rs 4,000 – Rs 25,000 under LYF brand

These were on sale after the beta launch by actor Shah Rukh Khan, music composer A.R. Rahman, who performed for over 100,000 of the company’s RIL staff, gathered in a corporate town hall in over 1,050 locations across India.

The LYF sets are dual-SIM and support both the company’s as well as a third-party network, officials said. These smartphones are also expected to feature dual-SIM card slots, 4G support, VoLTE and VoWiFi.

ALSO READ: Reliance Jio’s 7-inch LYF FXFL 7008 tablet photos, specifications and features leaked

The employees are also being offered special Wi-Fi devices, delivering up to 50-70 Mbps of speed and capable of connecting to 10 parallel devices at the same time.

  • Published Date: January 9, 2016 11:03 AM IST
  • Updated Date: February 29, 2016 6:01 PM IST