The Reliance JioPhone is a success story of epic proportions, as detailed by the latest CMR report. According to the report, the JioPhone has a 27 percent share of the local phone market, which considers the combined total of feature phones, fusion phones, and smartphones. This means that one in four mobile phones sold in India over the last year have been JioPhones.
The biggest takeaway from this is that India remains largely a budget and feature phone-driven market, and buyer adoption of smartphones isn’t quite as fast as major manufacturers may hope for. The JioPhone, priced at Rs 1,500, has a lot of appeal for buyers in India, for its low price and data-driven offerings.
The phone comes with unlimited calls and SMS, as well as the ability to tap into Jio’s 4G networks to access video and audio streaming services. The JioPhone has seen regular updates that have brought Facebook, YouTube and WhatsApp to the platform, further enhancing its usability and value for consumers.
Smartphones too have seen growth with numbers growing by 17 percent, while the feature phone segment sees a decline. While the JioPhone can be considered a feature phone, the report categorizes it as a fusion phone, offering a combination of feature phone-like design and certain smartphone-like features from its connectivity.While Jio has launched the JioPhone 2, the first phone will likely continue to drive sales.
WATCH: JioPhone First Look
The smartphone space saw strong sales from Huawei-Honor, Oppo-Realme and Vivo, as well as a return to the top for Samsung, which had recently lost its position to Xiaomi. The CMR report also states that mobile phone shipments are expected to cross 300 million by the end of the year, and smartphones will eventually outnumber fusion phone and feature phone shipments by 2020, according to estimates.