comscore Reliance to launch e-commerce platform; will go against Amazon, Flipkart, and more

Reliance to launch e-commerce platform; will go against Amazon, Flipkart, and more

The online platform will be first rolled out in Gujarat, said RIL's chairman and managing director Mukesh Ambani.

  • Published: January 19, 2019 12:47 PM IST

After disrupting the telecom sector with Jio and its ultra-affordable data-voice combo offerings, Reliance Industries Limited (RIL) is gearing up to take on the broadband space in the country with its upcoming JioGigaFiber service. However, that s not the only project that the conglomerate has in the pipeline. Also Read - Reliance Jio Outage: Jio calling and SMS services not working for several users

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Aiming to take on bigwigs of online shopping like Amazon and Flipkart, RIL has announced that it ll be launching its own e-commerce platform soon. To be launched in collaboration with Reliance Retail, RIL s offline retail subsidiary, the platform will be first rolled out in Gujarat, said Reliance Industries Limited s Chairman and Managing Director Mukesh Ambani. Also Read - Jio introduces Jio Welcome Offer in Pune as users get access to its True 5G network

The new e-commerce platform will empower and enrich our 12 lakh small retailers and shopkeepers in Gujarat, said Ambani during the inaugural ceremony of Vibrant Gujarat Global Summit 2019. According to a report by Bloomberg, RIL s upcoming e-commerce platform will combine (some) services from Reliance s Jio cellular network and the company s retail presence. The report further mentions that the new offline-to-online platform will be launched in the next 12 to 18 months, quoting unidentified sources familiar with the matter.

Reliance Industries Limited s e-commerce platform will also be unique in the sense that it ll partner with India s countless neighborhood shops as the delivery and distribution points, for some of the products available on the platform. These shops will be helped by the company s wholesale stores for stocking and other operations, mentioned the Bloomberg report.

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The e-commerce space in India is already a fiercely-contested one. While Amazon and Walmart-backed Flipkart can be considered as the major players, there are a lot of other companies like Paytm and Snapdeal operating in the market. It ll be interesting to see how RIL s upcoming e-commerce platform leverages the company s offline retail presence and Jio s cellular network penetration to take on the competition.

  • Published Date: January 19, 2019 12:47 PM IST
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