When I was in Middle School, the uber cool walkman, which were an integral part of any teenager’s life — suddenly started shrinking into these tiny little colorful sticks that looked like a pack of gum. People were calling it nano, and you didn’t need a mixed tape for it. It worked kind of like a pen drive. I still remember when Steve Jobs introduced the iPod nano in September 2005 famously, by pulling it out of his Levi’s tiny watch pocket. Soon after, that was the number one gift on every teen’s wishlist. A few years later came iPod Shuffle, and since then, who ever stepped into the vicious Apple circle could just never look back. However, last night Apple blasted a bubble of nostalgia all over us when it quietly discontinued the iPod nano and iPod shuffle.
Apple has quietly taken down the websites for both the iPod nano and iPod shuffle. As of now, searching for the products still results in “learn more” and “buy” links, but they lead to URLs that are no longer available. An Apple spokesperson confirmed to The Verge that both products have met their end, and are now officially discontinued. So now if you look back, Apple’s last two standalone portable music players, that worked sans the internet connection, are now gone. This leaves the iPod touch as the last iPod-branded device.
Obviously I am not the only one feeling all the nostalgia about the two iPods discontinuing. Here’s how the social media is reacting.
Gonna pour one out for MS Paint and the iPod Nano/Shuffle tonight. Both crucial elements towards who I am today.
— Jack Thompson (@jthompson709) July 28, 2017
It's the end of an era. https://t.co/Yp5jgBqIJX
— Twitter Moments (@TwitterMoments) July 28, 2017
The iPod nano with the first video camera on it was my first and only ipod and it lasted from the start of 7th grade through beginning of ..
— Sad ted mosby (@flasksofpop) July 28, 2017
Still have original iPod nano, Biggie and Sublime still on it with some 05-06 hits filling the rest, #RIP
— Jon Snow's pony (@JGWrites2) July 28, 2017
I can't run without my #ipod Nano clipped to my pocket; I WILL NOT use iPod Touch for this!
— Hal3 (@halbuddy) July 28, 2017
Though it’s sad, the move is hardly surprising. Apple doesn’t sell many iPods anymore, it stopped reporting the iPod as a separate business in 2014, the year it retired the iPod classic. “Today, we are simplifying our iPod lineup with two models of iPod touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod nano,” Apple spokesperson told The Verge.
The publication reports that since 2012, iPod nano hasn’t been significantly updated, when the company added Bluetooth support for wireless headphones and speakers. Apple released a new batch of colors for that seventh-generation model in 2015. The clip-on iPod shuffle last saw a redesign with the fourth-gen model in 2010, which made a quick return to physical controls after the poorly received third-generation model of 2009. Since then, Apple has updated the color options from time to time just like the nano.