Saavn offers a wide variety of international and desi music through its smartphone app, and now it is all set to add music videos to that list, The Hindu Business Line reports. Additionally, the company is also said to be planning to add downloadable Bollywood movies to that growing list.
By offering music videos, Saavn will be competing against the likes of Hungama, which too offers Hindi and English music videos to users. To some extent it would also be competing against YouTube, which for many, is the primary source of videos. According to the report, Saavn will be launching the new feature sometime next year.
Saavn’s CEO Vinodh Bhat also revealed that they are planning to offer Bollywood movies to users in the next two years. Bhat said that they plan to digitize around 60,000 movies and in the next two years let users download them. It isn’t clear if the company will offer the movie service on its free app or with Saavn Pro. As we write this, the company is working out licensing details with Bollywood production houses.
Saavn, which has around 11 million users globally, has been busy launching its Pro app on Android, partnering with Tata Docomo to offer special data plans and also with Shazam for better discovery of local music.