comscore Sachin Tendulkar-backed Smartron launches, priced at Rs 12,999: Specifications and features | BGR India

Sachin Tendulkar-backed Smartron launches, priced at Rs 12,999: Specifications and features

The is one-of-its-kind signature products centered around cricketing legend Sachin Tendulkar.


Smartron, domestic manufacturer with the and to its name, today launched its in India. The smartphone had been long teased by the company and Indian cricket legend Sachin Tendulkar who is one of the strategic investors in the company. Priced at Rs 12,999 (32GB internal storage) and Rs 13,999 (64GB internal storage), the smartphone will be available exclusively on Flipkart. There are a number of launch day offers on the smartphone including free backcovers, one year of warranty and an additional Rs 1,500 off on exchange of an older phone.  In the budget category, the new seeks to compete against the likes of Xiaomi Redmi Note 4, Lenovo K6 Power, and Coolpad Cool 1.

Smartron has not been amongst list of brands which consumers could recall. To recall, the was the company’s first smartphone launched last year and priced in the mid-range category. While the scored in the looks department, it wasn’t up to the mark in terms of performance. With the, Smartron is now leveraging the fan base its top investor Sachin Tendulkar enjoys in the country to come up with one-of-its-kind signature products centered around the cricketing legend.

Smartron features and specifications

In line with the unusual naming culture, the new handset by Smartron also bears a ‘.phone’ branding along with Sachin Tendulkar’s initials. Unlike other manufacturers who are focused on building metal phones, Smartron has opted for the age-old plastic structure. The features a rear fingerprint sensor that sits beneath the rather odd-looking ‘Smartron’ logo. In addition to the company name, ‘ Designed and engineered in India’ is also inscribed on the rear panel, giving it a rather cluttered appearance.

Talking further about the design, the volume controllers are on the right while the front panel houses capacitive Android buttons. If one looks at the overall design language, there are a host of competing smartphones such as the Xiaomi Redmi Note 4 which offer a metal design that gives a more premium appearance to the otherwise affordable device.


The boasts a 5.5-inch full HD display and is powered by Qualcomm Snapdragon 652 SoC paired with 4GB of RAM and 64GB of internal storage. There is also a variant with 32GB of default storage.

Now, one of the good features about the smartphone is that it runs the newer Android 7.1.1 Nougat with near stock UI out-of-the-box with at least two major updates promised. This makes the one of the affordable smartphones running the newer Android OS. ALSO READ: Sachin Tendulkar talks about his association with Indian smartphone maker Smartron and more

For photography, the smartphone features a 13-megapixel rear camera along with a 5-megapixel front camera. Given the selfie rage in India, manufacturers are aiming to bring selfie-centric smartphones for the budget-conscious consumers. At the given price, there are other smartphones equipped with a better front camera. For example, the Lenovo K6 Power boasts an 8-megapixel front camera. While the megapixel count doesn’t always translate into a better output, it is yet to be seen how the camera fairs against the rivals.

Fuelling the is a 3,000mAh battery with support for Quick Charge 3.0 through a Type-C port. It is worth mentioning that the smartphone  retains the regular 3.5mm headphone jack which is placed on the top.

In comparison, the current leader Xiaomi Redmi Note 4 is equipped with a 5.5-inch 1080p display and powered Snapdragon 625 SoC with 4GB of RAM and 64GB of internal storage. For photography, it features a 13-megapixel rear camera along with a 5-megapixel front camera. It is fuelled by a higher 4,100mAh battery and runs Android Marshmallow.


  • Published Date: May 3, 2017 1:38 PM IST
  • Updated Date: May 3, 2017 2:31 PM IST