Chinese smartphone major Xiaomi today said sales from the mainstay online channel will further decline to about 70 percent going ahead, as it boosts offline presence in India. Nearly 80 percent of the company’s sales still come from the online route, but the share has come down from about 95 percent in less than a year.
The share of online sales will reduce to 70 percent in the near future, Xiaomi India head, Online Sales, Raghu Reddy said. Xiaomi has turned aggressive in the offline space in the last one year, having presence in 15 cities with over 1,000 sales points mostly through franchisees.
There are a total of 14 exclusive company-owned stores. The smartphone maker will enter more cities after consolidating its position in the existing ones, he said. Reddy added that the company has a market share of 50.8 percent in online smartphone sales in the Q3 period of 2017.