Korean electronics major Samsung and direct-To-Home (DTH) service provider Airtel digital TV today announced partnership to launch range of integrated digital TVs (iDTV). Also Read - Jio maintains lead in 4G download speed, Vi in upload in May: TRAI
As part of this innovation — Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital satellite tuner which will enable DTH signal reception without the need for customers to install an external set-top-box (STB), the company said in a statement. Also Read - Airtel launches new Rs 456 prepaid plan: Check data, validity, call and other benefits
Commenting at the launch, Samsung India Chief Marketing Officer Ranjivjit Singh said, “We are thrilled to launch India’s First Smart Direct TV with an in-built iDTV technology in India.” Also Read - Samsung and LG confirm presence at in-person CES 2022
“We are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience,” Bharti Airtel CEO, DTH & Media Shashi Arora said.