While Samsung continues to dominate the premium smartphone segment, it is facing a fierce competition in the budget segment wherein there are a number of players who are offering more competitive smartphones with top-of-the-line specifications. Amid growing competition, Samsung has been focusing on this segment with its Galaxy On series, which have been quite popular as well. Now, a new report suggests Samsung is going to up the ante by including scanners on its budget smartphones and has already begun sourcing modules for the series. Also Read - Samsung unveils an “human-eye-like” ISOCELL GWB image sensor in partnership with China’s TecnoAlso Read - Samsung announces merger of mobile and consumer electronics business: Here's what changes
The report further says that instead of the two most popular fingerprint sensor manufacturers, namely FPC and Synaptics, the South Korean is looking at more affordable options at the moment. Naturally, the affordable option will allow them to sell their budget phones for even less money, while also securing enough fingerprint scanner modules. According to a report by The Investor, Samsung is planning to source fingerprint scanner modules for their more affordable, entry-level smartphone, speculated the Galaxy On series, from local suppliers. If this report is to be believed, the company will partner up with two new companies, and those companies will provide Samsung with around 2 million fingerprint scanning modules.
Though Samsung has not yet confirmed the existence of any such deal, PhoneArena believes, if it s true, there is a good reason why Samsung should source its scanners from other suppliers. It stated that this will help the company implement the fingerprint scanner across its entire catalog of smartphones. Having local module manufacturers on its side would mean reduced cost of securing fingerprint readers for its affordable smartphones. Thus, in no time, the fingerprint-scanning feature would not be limited to its high-end handsets only.
Ironically, the reports about Samsung sourcing fingerprint modules from local vendors comes just weeks after news about the South Korean brand s intentions at manufacturing its own fingerprint scanners surfaced. Reportedly, Samsung Electronics System LSI division is said to have been involved in the development of fingerprint sensor chips since 2015 now. Apparently, the development is in its final stages and Samsung was believed to be able to commercialize these chips by 2017.
According to a ETNews report, the short-term goal for Samsung is to supply the fingerprint sensors to the company s own low and mid-range smartphones, before moving on to fulfilling requirements for its premium lineups like the Galaxy S and Galaxy Note series. Eventually, the company will supply chips to other smartphone manufacturers as well. Presently, Samsung already supplies all sorts of components including, but not limited to display panels, processors, mobile RAMs, flash storage, and more to other OEMs.
In an attempt to makes it entire range of smartphone more desirable, Samsung has been making a few changes to its company structure. Last month, Samsung acquired Viv Labs, the startup behind Viv an AI assistant system, which is radically simplifying the world by providing an intelligent interface to everything. Interestingly, Viv was co-founded by Dag Kittlaus, Adam Cheyer and Chris Brigham, the creators of Apple s Siri. ALSO READ: Samsung acquires Viv, AI startup founded by Siri creators
And now, Samsung is believed to be integrating its own AI digital assistant on its upcoming Galaxy S8 smartphone. In addition to that, the smartphone will feature a button dedicated to launching the AI digital assistant. Latest reports have suggested a delay in launch of smartphone from the earlier speculated launch at MWC 2017 in February to April next year. ALSO READ: Samsung Galaxy S8 to come with AI digital assistant; will be open to developers: Report