The global leader in the smartphone industry Samsung has not been doing well in the Chinese market for quite some time. In fact, its performance has been far below the wildest of expectations if we consider that it is the largest smartphone maker in the world. For perspective, its market share slipped below 1 percent in Q2 of 2018 in the Chinese smartphone market to 0.8 percent. This indicates how the domestic smartphone makers including Xiaomi, Huawei, Oppo, and Vivo have been taking the fight to global smartphone leaders. A new report has emerged on the internet indicating that the company is aware of the issue and it is planning to focus on the Chinese market with new hardware.
According to a report by The Android Soul, it is likely that the company is planning to launch a new smartphone lineup, the Samsung Galaxy P series in China to take the competition to the domestic players. The interesting thing about this new device is that it may be the first device that could feature an in-display fingerprint scanner from Samsung. This means that the company may bring the technology to the market before its planned Samsung Galaxy S10. This move will be significant considering the competition already has launched a number of devices with their in-display fingerprint scanning technologies.
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It is likely that the first device to come with this feature may be the Samsung Galaxy P1. This information was revealed by Chinese leaker MMDDJ. The report indicates that the company may be planning to launch the device by the end of October 2018.
The reason for launching this device in the Chinese market is because Samsung wants to cover some lost ground. We don’t know much about the Samsung Galaxy P1 at the time of writing in terms of specifications. This comes days after it was revealed that Samsung is planning to bring features that it generally reserves for its premium segment devices to the mid-range.