Samsung wants to replace the black and white boards at most enterprises with its 4K digital display. The South Korean consumer electronics major launched Samsung Flip, an interactive digital display that can be used to conduct meetings and bring collaborative environment to drive digital engagement.
With Flip, Samsung is moving into the office hardware space where Microsoft and other enterprise brands have significant presence. Samsung Flip is the direct competitor to Microsoft’s Surface Hub and Google’s Jamboard announced in 2016. It features a 55-inch 4K panel that can be used in vertical or horizontal orientation. While its competition is a digital whiteboard, Samsung Flip can be turned into a black board as well.
Samsung has a significant presence in the consumer electronics segment and with more enterprises going in favor of bring your own device philosophy, Samsung doesn’t want to be left behind. While Surface Hub relies on Windows and Google’s Jamboard runs Android, Samsung has built Flip with its Tizen OS in mind. The digital display runs Tizen OS 3.0 at the kernel level and has been tweaked to support functionalities required in the workplace.
Samsung says it built the Flip digital display as a touchscreen only device from the ground up and it does not come with any remote. It includes support for stylus, which is a passive one as opposed to active stylus found on other such devices. The passive stylus means you can use your regular ball point pen to interact with the display. The bundled stylus has a hub for storage but Samsung is smart enough to ship the device with two stylus.
Samsung Flip users can sketch or write with touch and contents can be erased simply by swiping your palm. The most interesting aspect of the device is the ability to access up to 20 pages with a seamless scroll that makes all pages look one.
It comes with connectivity options like WiFi and NFC for quick pairing and screen mirroring functions. It also offers one HDMI, two USB ports for connecting with other peripherals and a LAN port for connecting to the network ecosystem. It also comes with sharing functionality where users can mail their creations directly to a colleague or their team. Since the device supports NFC, the Flip can add contacts by simply connecting a NFC tag with contacts.
The Flip has ability to transform workplaces in wide array of industries and Samsung says it is also targeting academic sector. While Flip is mainly intended to be used in workplace and meeting scenario, it can also be used by digital artists for sketching their artwork. However, the responsive of the stylus might not be encouraged by every kind of user and it lacks support for a wide array of pastel colors at launch. It also supports wireless printing solutions for the time when you want to print those artwork.
Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India told BGR India that the Flip has already found few takers in the country. He added that Samsung’s market study found a lack of similar product in the market and wants to tap into the segment. The move might see benefits as enterprises are widely adopting digitization and modernising workplace communication.
Samsung Flip is an innovative device and comes at a time when more enterprises are investing in modern communication methods and streamlining their workflow. At Rs 3 lakhs, the Flip is definitely not cheap but Samsung’s familiarity in the industry might help it put this digital display at workplace and meeting environments.