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Samsung Galaxy On7 Prime first impressions: Samsung Mall could be the deal maker

Samsung Galaxy On7 Prime launched in India at a starting price of Rs 12,990. Here are the first impressions of the first Samsung phone with Samsung Mall feature.

Samsung Galaxy On7 Prime-hands on-02


  • Samsung Galaxy On7 Prime prices start from Rs 12,990.

  • It comes with Samsung Mall feature that aids in online shopping.

  • Samsung Galaxy On7 Prime competes against budget king Xiaomi Redmi Note 4.

In a budget-conscious market like India, Chinese smartphone makers are dominating the Rs 10,000-Rs 15,000 segment. In this category, several smartphones have been launched by the likes of Oppo, Xiaomi, and Vivo. Although there are some Indian brands such as Micromax and Intex competing in the same segment, Chinese brands are more popular owing to their affordable prices and special offers. In 2017, Xiaomi’s Redmi Note 4 became the most preferred budget device at a price of Rs 9,999. Competing in the same segment, Samsung has now launched its Galaxy On7 Prime at the starting price of Rs 12,990.

In the limited time spent using the phone, I would like to say that the Galaxy On7 Prime can be called a value for money device. The biggest reason, in my opinion, is the Samsung Mall, which could be a deal maker for a lot of people who like to shop online. Before I delve into the ‘Shoot it, Shop it’ feature of the Samsung Mall, let’s discuss the smartphone’s other elements.

Design and Specifications

The Galaxy On7 Prime reminds you of Samsung’s traditional design. A lot of Samsung smartphones have been introduced with a similar design, including the Galaxy On Max. It features a metal unibody design, which gives a premium appearance at an impressive price of under Rs 15,000.

Looking at its design, it can give a tough competition to the likes of Xiaomi Redmi Note 4. The home button is located right below the screen, which doubles up as a fingerprint sensor. The navigation buttons are placed on either sides of the home button. Without straying away from the traditional designing, the power button is placed on the right edge while the volume rockers are on the left. The 3.5mm headphone jack along with micro USB port is also present. The SIM/microSD card slot is placed on the left side.

The Galaxy On7 Prime is available in two storage options. The 3GB RAM and 32GB internal storage version costs Rs 12,990, while the 4GB RAM and 64GB storage model the smartphone is priced at Rs 14,990.

In terms of specifications, the Samsung Galaxy On7 Prime smartphone has a 5.5-inch full HD 1920×1080 pixels resolution LCD display. The color contrast of the display is quite good. Samsung is yet to include 18:9 aspect ratio screens in its budget offerings, even as other manufacturers offer lower bezel phones in the budget category. These include the Micromax Canvas Infinity, InFocus Vision 3 and iVoomi i1. Huawei’s sub-brand Honor also launched its Honor 9 Lite, which features the same 18:9 display and is priced at Rs 10,990 for the base model.

Samsung Galaxy On7 Prime Performance

We are yet to thoroughly test the device to give a verdict on its performance, however, looking at the hardware on offer, it appears capable of delivering great performance. Equipped with a 1.59GHz Exynos 7870 octa-core SoC, there is up to 4GB of RAM and 64GB of internal storage which appears suited for everyday tasks and heavy gaming.

There’s also a bumper 3,300mAh battery which, according to the company, is capable of lasting a day in a single charge. However, after a thorough review, we will be able to comment on the battery backup.

Where on the one hand, it has been launched with great and useful features like Samsung Mall, in times when newer devices are expected to launch with Android Oreo out-of-the-box, the Galaxy On7 Prime disappoints with Android Nougat. The UI is also user-friendly. Another highlight of the budget phone is that it comes built-in with Bixby voice assistant. You can swipe right to activate it. The working of Bixby on the Galaxy On7 Prime is yet to be tested.

Samsung Galaxy On7 Prime Camera

The phone is equipped with a 13-megapixel f/1.9 aperture camera both at the front and the back. In the limited time of using the camera at the launch event, the results were not impressive. The face-detection and auto-focus feature are disappointing. In the given light settings the images turned out quite dull. However, it will be unfair to write it off as a poor camera until an extensive test during the review period.

Samsung Mall

Coming to the USP of the Galaxy On7 Prime, the Samsung Mall. The nifty little app allows you to take a picture of an object, and then search for a similar product on online stores such as Amazon India, Jabong, Tata Cliq and ShopClues. The app uses machine learning and artificial intelligence to sift through a catalogue of products to find a matching product along with the best possible deal available online. So for example, if you go to a shop and find a product interesting, you can quickly compare its price online by clicking a picture through the Samsung Mall app’s search field. Samsung claims the feature can do the search within five seconds to show you the best price. Samsung Mall could turn out to be the selling point as a lot of urban shoppers always want to know if a given product is cheaper online.

Initial Thoughts

Without much of a change in the design language, Samsung Galaxy O7 Prime smartphone has been introduced with Android Nougat. While the choice of OS might not impact buyers much, Samsung Mall could become one of the selling points. With the new AI-based feature, Bixby support, premium appearance, and an average camera, the Samsung Galaxy On7 Prime appears to be an average offering at the given price. Whether it justifies the price tag and features is something that remains to be seen. Stay tuned to BGR India for the full review of the Samsung Galaxy On7 Prime.

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  • Published Date: January 18, 2018 3:54 PM IST

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Samsung Galaxy On7 Prime


Android 6.0.1 Marshmallow
Exynos 7870 Octa-Core 1.6GHz Processor
13MP with f/1.9 Aperture, Auto Focus, Flash