Samsung finally righted one of its wrongs by launching the Qualcomm Snapdragon version of the Galaxy S5 in India three months after introducing the Exynos version. At the time of the launch, Samsung executives had hinted that launching the Snapdragon variant would have made the smartphone even more expensive than the Rs 51,000 the Exynos version was priced at. Also Read - Samsung now lets you make an appointment to shop at its stores, book demo via WhatsApp
BGR India was one of the few publications to call Samsung out on the pricing of the Galaxy S5. Fast forward three months later, the Galaxy S5 Exynos version is currently retailing more than 30 percent below its launch price and the Snapdragon variant has been launched merely Rs 2,000 more than the launch price of the Exynos version. Samsung should have done the right thing from the beginning, which unfortunately it did not. Also Read - Galaxy S21 FE flaunts itself again on benchmark, reveals RAM for high-end Samsung model
Samsung did not launch the 4G enabled version of the Galaxy S5 citing that India did not have 4G LTE networks at that moment and it will bring 4G smartphones when the networks are available. In other words, Samsung wanted its customers to buy the non-4G smartphone that has been artificially priced high to ensure its “flagship” status and when 4G LTE networks become more ubiquitous it wanted them to spend even more money on buying yet another flagship product that supported those 4G networks. Future proofing your customers is not good for any company’s bottom line as they want users to keep coming back every year to upgrade their expensive smartphones for new ones.
Unfortunately for Samsung, the move backfired. Since its launch, the Galaxy S5’s price has been in a free fall, till it settled down somewhere around Rs 35,000. The price fall hasn’t left a good experience among those who bought the Galaxy S5 in the initial days when it was still priced upwards of Rs 45,000. With a precedence set, people are unlikely to touch the Galaxy S5 4G edition at the current price expecting the price to drop aggressively in the first two months.
What makes matters worse for Samsung is that its 4G LTE enabled version of the Galaxy S5 is more expensive than the iPhone 5S, which is currently retailing in the vicinity of Rs 45,000 on most online retail platforms. The Exynos variant of the Galaxy S5, meanwhile, will receive immense competition from the HTC One (E8), which has been launched in India at Rs 34,900 with a Snapdragon 801 chipset!
Samsung could have avoided all this by just doing the right thing on day one. It is unfortunate they did not and are now paying the price for it.