Galaxy S9 and Galaxy S9+, the new flagship smartphones from Samsung, are reportedly under performing in terms of sales. The sales are said to be below estimates in Samsung’s home market – South Korea.
Local publication Business Korea reports that South Koreans are not overwhelmingly embracing the new Galaxy devices from the company. The sales are said to have been underwhelming due to lack of significant new feature over the previous generation model. Another reason for the disappointing sales could be owed to the lack of major design changes over its predecessor.
Visually, the Galaxy S9 and Galaxy S9+ cannot be differentiated when held face up. Only major design change is at the back with the smartphone getting a repositioned fingerprint sensor. With the Galaxy S9 duo, Samsung is mainly focusing on the camera experience, which is being dubbed as the ‘Reimagined Camera’.
The Galaxy S9 and Galaxy S9+ are the first smartphones in the world to feature an image sensor with mechanical aperture. While traditional flagship smartphones are locked to either f/1.8 or f/1.7 aperture, the Galaxy S9 and Galaxy S9+ have dual aperture that can be switched between wider f/1.5 and narrower f/2.4. The smartphone shoots at f/2.4 in bright daylight conditions, but in low-light, it switches to the wider f-stop to absorb more light.
Strategy Analytics estimates Samsung to have sold over 20 million Galaxy S8 since its launch, and Business Korea report hints at the new model not joining the upgrade cycle. In Korea, the Galaxy A (2018) is said to have to become the bestseller. Retailers claim that the dual front-facing camera, Galaxy S8-like design and affordable price tag are the main draw for the device.
The lackluster demand for the Galaxy S9 and Galaxy S9+ should not come as a surprise considering reports claim even iPhone X is not getting strong response, and Apple has cut down orders at major suppliers. With mid-range flagships devices offering features found on premium flagships, devices like Galaxy S9 are definitely a hard sell.