These are tough days for Samsung. The company has found itself engulfed into a spate of controversies over its Galaxy Note 7 debacle. After numerous incidents of the smartphones catching fire and exploding, the company has been working to address the negative publicity by recalling the units, launching safe units, and then suspending the smartphone altogether. Amidst all this, Samsung could never launch its Galaxy Note 7 in India, which was slated to happen in mid-September. Now, a day after reports of users complaining about the company not refunding their pre-orders money, Samsung India announced a slew of offers for such customers along with an apology for failing to deliver the smartphone. Also Read - Phones launching next week: Pixel 6 series, Samsung Galaxy S21 FE, Motorola Edge S, moreAlso Read - Phones launched last week: Realme GT Neo 2, Moto E40, OnePlus 9RT, and more
Samsung is offering a Samsung Galaxy S7/S7 edge as replacement to the Galaxy Note 7. The company is also offering Samsung Gear VR, Samsung Level U Stereo wireless headset, an Oculus VR content voucher worth Rs 3,300 and One Time Screen Replacement for a period of 12 months from date of activation. Those customers who don t want the Galaxy S7/S7 edge as replacement, can get full refund of the pre-booking amount from the retailer or online portal they have pre-booked.
If reports are to be believed, the Galaxy Note 7 debacle will adversely impact the company s earnings for the quarter. Besides the finances, the brand image has also taken a hit. A recent survey said about 40 percent of current users have said they will never buy a Samsung smartphone. Even as Samsung goes all out on restoring customers faith, here s a look back at everything that transpired since the company announced the Galaxy Note 7 smartphone.
August 3, 2016: Samsung announces the Galaxy Note 7 smartphone. The company skips the Note 6 moniker to bring the latest Note series in line with the Galaxy S7 series. The Galaxy Note 7 was expected to help Samsung sustain the momentum it had gotten back with the Galaxy S7 after a few quarters of slowed and stagnated sales. The Note 7 gotten mostly positive initial response from the pundits.
August 11, 2016: Samsung announces the Galaxy Note 7 smartphone in India. The Galaxy Note 7 is priced at Rs 59,900, and is set to go on sale from September 2. The company starts taking pre-orders for the smartphone. Samsung announces bunch of bundled offers with the smartphone. ALSO READ: The fault in Samsung s Galaxy
August 19, 2016: First set of reviews by international publications are out. Most of them are positive. The Galaxy Note 7 is described as Samsung s best-ever device till date. Samsung Galaxy Note 7 review roundup: The best is here.
August 31, 2016: First reports about the Note 7 suffering from quality issues emerge. Samsung delayed shipments the Galaxy Note 7 after reports of quality-related issues. A Korea Herald report said that the delay in shipments was due to the incidents of the Galaxy Note 7 s battery exploding in the country. Later several incidents of the Note 7 battery exploding were reported worldwide.
September 2, 2016: Samsung officially acknowledges the battery issues, hence begins the biggest smartphone recall in the history. The company also confirmed in the delay of the launch of Galaxy Note 7 in India.
September 9, 2016: Adding to woes of Samsung, the US-based airline safety regulator FAA barred users from carrying the Samsung Galaxy Note 7 onboard an aircraft. Airlines like Qantas, Jetstar and Virgin Australia had also issued a ban on passengers carrying the Galaxy Note 7 either in their checked-in bags or cabin luggage.
September 10, 2016: India s aviation regulator DGCA imposes a ban on the use of Samsung Galaxy Note 7 in aircrafts. The aviation regulator advised users to switch off the phablet and not to charge while on flight. ALSO READ: Dear Samsung, please kill the Galaxy Note 7 before it kills someone
September 14, 2016: After reports of the Note 7 catching fire, units of the Galaxy S7 and Galaxy S7 edge were reported to catch fire and explode. A US-based construction worker claimed that his two-month-old Samsung Galaxy S7 edge smartphone exploded when it was in his pockets, hurting his fingertips.
September 16, 2016: Samsung announces recall of Galaxy Note 7 smartphone in the US. Couple of days later, a Florida man sues Samsung claiming that his Note 7 device exploded in his pocket while at work in Palm Beach Gardens.
September 19, 2016: Samsung begins rolling out safe units of the Galaxy Note 7 in South Korea. The safe units come with a new green battery icon which is visible in the status bar. The safe units come in a retail box with a small black square, to suggest that it is a safe unit.
September 28, 2016: Even as Samsung goes into damage control, first reports about the safe units catching fire and exploding emerge. Users in South Korea complain that the replaced units were also overheating and not charging properly. In China, a user reported that his Galaxy Note 7 which was marked safe had exploded. Meanwhile, reports said Samsung was planning to launch the Galaxy Note in India around Diwali, which is late October.
October 2, 2016: Unfazed by the negative publicity, Samsung claims that over 1 million people were using the Galaxy Note 7 that have been marked safe. In China, one of its major markets, Samsung issued an apology for the inconvenience caused its users. The company maintained that the units sold in China were safe as they used batteries from a different supplier than the one causing the overheating issues.
October 6, 2016: Another Note 7 unit catches fire onboard an aircraft. The unit was too labelled safe. Fortunately, no one was injured. The Galaxy Note 7 unit was onboard Southwest Airlines flight 994 flying between Louisville and Baltimore, US. As soon as the smoke from handset was detected, the aircraft was immediately evacuated.
October 10, 2016: Under immense pressure and continuous negative publicity, Samsung halts production of the Galaxy Note 7 after incidents of the ‘replacement’ units catching fire. A day later, Samsung officially asks users to stop using the Galaxy Note 7. The company also announced to halt sales of the smartphone altogether. ALSO READ: Even Samsung does not know what s wrong with the Galaxy Note 7
October 13, 2016: The month-long fiasco starts taking toll on Samsung as the company reduces its preliminary figure for the third-quarter operating profit to 5.2 trillion won from its initial estimate of 7.8 trillion won. Meanwhile, Samsung starts sending out fireproof boxes to customers for collecting the Galaxy Note 7. The box has blue gloves and safety instructions. The return kit comes with a thermally insulated outer box that has ceramic fiber paper lining has two smaller boxes within it and a static shielding bag.
October 14, 2016: Samsung Mobile s chief Dong-Jin Koh aka DJ Koh finally breaks his silence over the fiasco. He not only issued apology over the problems but also promised to win customers faith back. Samsung would at any cost find the exact cause (behind the Galaxy Note 7 battery issues) to restore trust of consumers so that they can use Samsung products without any safety concerns, he told the media.