Samsung has reportedly rejigged its top management in India. Senior vice president Asim Warsi is now heading product marketing for mobile business whereas Mohandeep Singh has been elevated to senior vice president for mobile phone business and will also be handling sales and retail marketing. Manu Sharma, who was previously heading mobile marketing, will be now heading sales for North and East division for the company. Also Read - Samsung Galaxy S22 could get 50MP main rear camera sensor, not 108MPAlso Read - Samsung Galaxy A22 5G India launch nearing as support page goes live
While Samsung hasn t officially announced the changes, an Economic Times report says the formal announcement will happen in the coming days. Mohandeep Singh has de facto become the Indian chief for Samsung s mobile business, filling a role which was left vacant for almost three years since erstwhile chief Vineet Taneja exited. A Korean expat of course will continue to lead. Singh will be directly responsible for driving both revenue and marketing activities, while Warsi will focus on product planning, launch and activations, ET quotes an industry executive as saying. Also Read - Samsung Galaxy Chromebook Go powered by Intel Jasper Lake Celeron processor revealed
The ET report relates Samsung s management rejig with the ongoing intense competition in the Indian market wherein Chinese brands have grown at a fast pace. According to recent market share data by Counterpoint, in Q4 2016, Chinese brands accounted for 46 per cent rankings of the total smartphone market, up from 14 per cent a year ago. For the first time, no Indian brand featured in the top five smartphone rankings. Brands such as Vivo, Oppo, Lenovo and Xiaomi dominated the Indian smartphone market especially during the holiday season.
Samsung, however, maintains the lead in the market with market share of 25 percent in CY 2016 whereas its market share stood at 24 percent in Q4, 2016. Chinese brands OPPO, Vivo, Lenovo and Xiaomi continued to grow at the expense of Samsung and Indian brands. Their success was attributable to a variety of factors including strong marketing and channel push, as well as better access to components that were in limited supply, said the Counterpoint report. ALSO READ: Smartphone user base in India crosses 300 million, Chinese brands dominate the market: Counterpoint
The latest report comes shortly after Samsung launched its contactless payment solution, Samsung Pay, in India. The feature joins the ongoing Digital India movement by allowing users make payments at conventional PoS terminals without needing to physically swipe the card. The service was rolled out earlier this week with select Samsung handsets. Samsung plans to expand the service to more devices with more new features. ALSO READ: Samsung Pay: A payment service with immense opportunity, but challenges exist