Squashing any doubts about the number one smartphone vendor in India, IDC today claimed that Samsung continued to dominate the Indian smartphone market with a 29 percent market share. Micromax came in second with 18 percent market share. However, IDC warned that Micromax is growing faster than Samsung in India, which should worry the Korean smartphone giant. Earlier, a research report claimed that Micromax had overtaken Samsung in mobile phone shipments in the country, a claim that Samsung India had rubbished. Also Read - Apple led the growing wearable pack in Q4 2020, Xiaomi followedAlso Read - Realme sold over 8.3 million devices during festive sales period of 45 days
According to IDC, the Indian smartphone market grew by 84 percent annually in the second quarter of 2014 and 11 percent sequentially. Out of the 63.21 million mobile phones shipped during the quarter, 18.42 million units were smartphones. However, the report suggests there is still a lot of room for growth for smartphones as 71 percent of the market is still feature phones. Also Read - Amazon beats Flipkart in Q2 smartphone sales online in India: Counterpoint
The report also suggests that sub-$200 smartphones account for 81 percent of the market. We believe this segment will only grow further with the launch of Android One smartphones in India in September as well as Mozilla’s $50 Firefox OS smartphones. Xiaomi is also going to compete with the launch of its Redmi 1S and Redmi Note sub-Rs 10,000 smartphones. Add to it the success that Motorola, Asus and others have already had, competition in this space is only going to increase.
Phablets, which IDC classifies as devices with display sizes between 5.5-inches and 6.9-inches accounted for 5.4 percent of the overall smartphone market. This segment grew by 20 percent sequentially, though over half of all phablets shipped were priced under $250.
UPDATE: The post has been edited to reflect that a research report claimed Micromax has toppled Samsung as the number one smartphone vendor. It had instead said that Micromax had overtaken Samsung as the overall mobile phone brand. Samsung refutes that claim too.