comscore Samsung jumps ahead of Vivo in India mobile segment | BGR India

Samsung jumps back to 2nd spot behind Xiaomi in India

Samsung managed to ship more units compared to Vivo, Realme and Oppo in India during this period.

  • Published: August 9, 2020 5:56 PM IST
Samsung Galaxy M21

The Galaxy M21 is the only option here with a stunning AMOLED display and a massive 6000mAh battery to back it up. It is not advisable for gamers but for daily usage, it is more than enough.

The smartphone market in India saw a steep shipment decline in Q2 this year as per IDC report. In total, 18.2 million units were shipped during the period. Xiaomi continues to lead the segment, while there was a switch in positions between Samsung and Vivo. The South Korean brand managed to record higher shipments in Q2, pushing them to the second spot. Vivo came third, followed by Realme and Oppo. Also Read - Samsung Galaxy A30s gets July 2020 security update

The drop in the shipment was expected due to the pandemic. Samsung benefitted from its local production setup. Even then Xiaomi shipped around 5.4 million units, Samsung got 4.8 million units, Vivo managed to ship just 3.2 million units. Realme also reported 1.78 million units shipped into the country. But the biggest gainer from the past quarter has been Samsung, at the expense of Vivo. Now one needs to see if the Chinese brands suffer owing to any backlash because of the heightened tension between India and China. Also Read - Samsung Galaxy A51 gets price cut in India: Check specifications, offers and new prices

In terms of buyer trends, IDC pointed out the demand saw an uptick post-lockdown, with low-end and mid-range segment catching the eye of consumers. Spending on mobile has come down since the early part of March, but analysts are hopeful Q3 will be better. Also Read - Samsung Galaxy Note 20 series price in India, offers, pre-booking details revealed: Check specifications

This change totally depends on how mobile brands manage their production cycles, which has suffered because of lack of manpower. So, while there is demand for phones, according to IDC, phone brands need to balance the demand and supply equation.

Samsung adds new Galaxy phones to lineup

Samsung has refreshed its lineup with new Galaxy M phones and likely to add in other segments. Xiaomi has also gone with a similar approach, launching new products. Even with the demand for vocal for local in the country, the mobile segment seems to have been unaffected by the outcry. And brands will be hoping that continues to be the case with the festive period fast approaching.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: August 9, 2020 5:56 PM IST

new arrivals in india

Best Sellers