comscore Samsung maintains lead on declining global smartphone market, as Xiaomi and Huawei make big gains
News

Samsung maintains lead on declining global smartphone market, as Xiaomi and Huawei make big gains

The global smartphone market has seen a small decline, but a few brands are showing growth despite the reducing overall shipments.

  • Published: May 2, 2018 10:31 AM IST
samsung galaxy s9 plus hand gallery

The larger Samsung Galaxy S9+ also features 6GB of RAM, which is more than the Galaxy S9's 4GB of RAM.


The latest report from data and analytics firm Counterpoint Research on the global smartphone market has some interesting findings, the biggest of which is the decline of global smartphone shipments in Q1 2018 compared to Q1 2017. Shipments have reduced from 371 million units to 360 million units in the first quarter of this year, representing a decline of about 3 percent. Traditional global leader Samsung too has seen a decline of 3 percent, dropping from 80 million units to 78 million units. However, Samsung retains its leadership over the segment. Also Read - Oppo A15 price in India slashed up to Rs 1,000: Check new price

Also Read - Apple removes in-app purchase fee for online classes and events till June 2021

Among the top brands, only four manufacturers have seen an increase in shipments in Q1 2018 compared to Q1 2017. Apple, Xiaomi and Huawei have all seen an increase in smartphone shipments, with Xiaomi recording an impressive 101 percent YoY growth on catapult itself to the number four position globally. Huawei (which includes the Honor sub-brand) has also seen decent growth to retain third position. Transsion Holdings subsidiary itel, which wasn’t in the top ten last year, has recorded 213 percent growth to break into the top list with 4.6 million shipments. Also Read - Samsung brings Google Assistant support for 2020 Smart TV lineup

WATCH: Samsung Galaxy S9+ Review

Various key players have seen decline in overall shipments are market share, despite retaining their positions in the top 10. Oppo, Vivo, LG and Lenovo-Motorola have seen significant reductions, while Chinese smartphone brand ZTE has seen a huge drop of 46 percent on the back of reducing market share and sanctions in the US.

Speaking the declining smartphone growth, Tarun Pathak, Associate Director at Counterpoint Research said, The waning smartphone demand is due to a slow-down in developed markets where replacement cycles are lengthening with overall smartphone features and design reaching its peak. However, emerging markets still offer a sizeable opportunity for OEMs to expand and grow as smartphone penetration by users in still around 45 percent. The average selling price of smartphones is increasing, too, in emerging markets with users upgrading from entry level to the mid smartphone segment. Hence, we expect OEMs to accelerate their go-to-market strategy and expansion in parts of Africa and rest of the APAC region to capture the growing demand in CY 2018.

Apple’s growth came on the back of strong sales of the Apple iPhone X, while Xiaomi’s growth was a result of exceptional performance in India and China, its two key markets. While itel itself broke into the top ten for the first time, the brand’s parent company Transsion Holdings also controls the Tecno and Infinix brands. Together, the three brands shipped over 10 million units in the quarter, outnumbering Lenovo-Motorola and ZTE. Meanwhile, Huawei’s growth comes on the back of strong growth in Europe, Middle East, Africa and India, where it broke into the top five for the first time in the current quarter thanks to its Honor sub-brand.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: May 2, 2018 10:31 AM IST



new arrivals in india

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers