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Samsung most trusted brand in India

South Korean electronics major Samsung has emerged as the most trusted brand in India followed by Sony and Tata, says a report. Last year, these three brands had been ranked second, third and fift

  • Published: January 30, 2014 11:30 AM IST
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South Korean electronics major Samsung has emerged as the most trusted brand in India followed by Sony and Tata, says a report. Last year, these three brands had been ranked second, third and fifth respectively, as per the Brand Trust Report 2014. Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42

“Samsung has emerged as India’s Most Trusted brand this year. Sony ranks as India’s second Most Trusted Brand followed by Tata which was ranked third this year,” the report said. The Brand Trust Report has been brought by Trust Research Advisory (TRA) annually since last four years to rank top 100 companies. Also Read - Galaxy A22 replaces M42 5G to become the cheapest 5G Samsung phone in India

Another South Korean firm, LG has been ranked fourth in the list. Finnish telecom equipment and handset maker Nokia is placed at fifth. US-based computer maker Hewlett Packard has moved up 14 places in the annual report becoming the sixth most trusted brand, while Hero has leaped 79 ranks to number seven. Other firms in the top ten are Honda, followed by Reliance and Mahindra & Mahindra.

Commenting on rankings, TRA CEO N Chandramouli said, “When a brand focuses on its trust with intensity, apart from trust the brand gains in market-share, product premium and acceptance of new products as an automatic by-product.”

According to him, the 2014 list of top 100 has 11 diversified firms, 10 consumer electronics maker, nine from bath and beauty segment.

“Among the top 100 Most Trusted brands, 75 were net gainers while 25 took a fall,” said Chandramouli.

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  • Published Date: January 30, 2014 11:30 AM IST



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