Samsung has opened up its “world’s largest mobile experience centre” in India. The new facility is located in Bengaluru at the iconic Opera House on Brigade Road. The building has been renovated and restored to a magnificent piece of architecture, said company in a press statement.
Samsung says the Opera House experience will be a first of its kind in the country. Consumers will be able to enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements at the Samsung Opera House mobile experience centre.
The centre is built around Samsung’s philosophy of #DiscoverTomorrowToday, and the company will showcase differentiated product experiences. It will also have a fully functional customer service center.
“Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about. We have curated never seen before experiences that will excite people of all age groups alike. Opera House will also organize workshops, activities and events, bringing together Samsung’s innovations with people’s passions. We are proud of the transformation that this place has seen,” Mr. HC Hong, President & CEO, Samsung SouthWest Asia, said.
The South Korean company recently started world’s largest mobile factory in Noida, India. The new 35-acre Samsung Electronics facility at Sector 81 in Noida, Uttar Pradesh was inaugurated by Indian Prime Minister Narendra Modi and South Korean President Moon Jae-in.
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In India, Samsung has two manufacturing facilities, five R&D centres and one design centre. Samsung’s first R&D centre was set up in 1996 in Bengaluru. As of today, Samsung R&D Institute in Bengaluru is the company’s biggest R&D centre in the world, outside Korea.