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Samsung reclaims No. 1 premium smartphone brand position from OnePlus in India

Top three premium brands including Samsung, OnePlus and Apple accounted for 90 percent of the premium segment shipments in Q1 2019 as compared to 95 percent in Q1 2018.

  • Published: May 10, 2019 9:35 PM IST
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Credit - Rehan Hooda


After losing out to Chinese smartphone maker OnePlus for three quarters in a row, Samsung regained the top spot in the Indian premium smartphone segment in the first quarter of 2019, Counterpoint Research said on Wednesday. The initial uptake for the Galaxy S10 series drove Samsung to the leadership position in the premium segment, said the market research firm.

Top three premium brands including Samsung, OnePlus and Apple accounted for 90 percent of the premium segment shipments in Q1 2019 as compared to 95 percent in Q1 2018. OnePlus came second as it underwent its seasonal cycle. However, the OnePlus 6T remained the best-selling premium smartphone in Q1 2019, a title it has held since its launch.

“The success of Galaxy S10 series and OnePlus 6T highlights the trend of an expanding the premium segment in India,” said Karn Chauhan, Research Analyst, Mobile Devices at Counterpoint.

According to data from GfK, which captures retail and not shipments, Samsung had 76.5 percent volume market share and 77 percent value market share in the above Rs 30,000 price segment in March. It is been claimed that the three out of four smartphones sold in the premium segment during March were Galaxy S10 smartphones.

Samsung India’s Director, Mobile Business, Aditya Babbar also commented that, “with Galaxy S10, we offered consumers an incredible experience that is tailored to their everyday needs. Galaxy S10’s industry-first features have been well received by our consumers and it’s no surprise that we have consolidated our number 1 position in the premium segment.”

Watch Video: Samsung Galaxy S10 Series First Look

Other smartphone brands like Huawei share the remaining 10 percent of the segment volumes. Huawei’s Mate and P series entered the market in India recently and received good traction. Apple, however, is still struggling to arrest its decline because of its excessive pricing.

“It is likely to start mass production of iPhones in India, which will eventually help it to save 20 percent import duty on its devices,” Chauhan added.

With an upcoming mid-tier variant of the Pixel, Google has a chance to start things from scratch in some of emerging markets like India where the premium segment is small but growing fast, said the report.

Written with inputs from IANS

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  • Published Date: May 10, 2019 9:35 PM IST