Samsung grabbed many headlines when a news report last week claimed that the company wanted to pre-pone the release of the Galaxy S7 as early as sometime this year, to cushion the hype that the Apple iPhone 6S is anticipated to create in September. However, news site Mobile Burn cites a source within the company’s marketing team, who confirms that Samsung will not be doing any such thing, and will stick to its traditional ‘launch windows’. Also Read - Samsung Galaxy M62 launched: It's a rebranded version of the new Galaxy F62
The source while confirming that the Galaxy S7 won’t see a 2015 release said, “The company remains committed to launching products in pre-determined launch windows, which include the S series.” Also Read - Samsung 100-day trial for Galaxy Z Fold 2, Galaxy Z Flip 5G floated for customers
Even though Apple and Samsung are arch rivals, the Korean company will not take chances and play with its sales figures and release its flagship in the latter half of the year. Beginning September, Apple pretty much takes center stage and dominates the smartphone scene globally. Also Read - Samsung will now provide up to 4 years of security updates to its phones: See list
As the tradition goes, Samsung launches its flagship sometime in the first quarter of the year, and plans to do the same for the Galaxy S7. This year’s flagship Galaxy S6 and Galaxy S6 Edge were launched in March this year, and arrived in India a month later in April.
This year’s future releases do include the Galaxy Note 5, and an alleged Galaxy S6 Plus. While the former is set for unveiling at IFA in September, the latter is expected to be unveiled earlier. Samsung does not think that its Note series faces any major setback by the iPhone releases, as it falls in the phablet category and caters to a different set of audience.