The press release for the Galaxy Alpha’s launch calls out the smartphone as “the evolution of Galaxy Design.” It also quotes JK Shin, CEO and Head of IT & Mobile Communication at Samsung Electronics, “The Galaxy Alpha was built and designed based on the specific desires of the consumer market.” And yet, the only design innovation in the Galaxy Alpha is its metallic frame and chamfered edges, both trademarked design elements of Apple’s iPhone. So essentially what Mr Shin is saying is that consumers love the iPhone’s design, so we will copy it. Also Read - Best smartphones under Rs 20,000 with AMOLED display October 2021: Redmi Note 10 Pro Max, Realme X7 5G, more
But consumers don’t care whether someone has copied any feature or whether the product’s design has been copied from the most popular smartphone on the planet. And that is a good thing for Samsung. Also, there is a need for high-end compact smartphones, which Android lacks barring Sony’s Xperia Compact devices. Also Read - Samsung Galaxy Watch 4, Galaxy Buds 2 Maison Kitsuné Edition launched: Here’s the first look
The Galaxy Alpha features a 4.7-inch 720p Super AMOLED display, an octa-core processor on ARM’s big.LITTLE architecture with two sets of 1.8GHz and 1.3GHz quad-core processors. It comes with 2GB of RAM, 32GB of internal storage but no microSD card slot. Also Read - Samsung Galaxy Z Flip 3 Bespoke Edition in-pics: This is the most customisable Galaxy device you can get
The Galaxy Alpha also sports a 12-megapixel rear and 2-megapixel front cameras. The rear camera can shoot 4K videos at 30fps. If its performance is anywhere close to what we have seen on the Galaxy S5, we would be pretty satisfied. It runs on Android 4.4 KitKat with Samsung’s TouchWiz UI on top. Samsung’s promo photos suggest it will be available in black, white, gold, silver and blue colors.
It also comes with a fingerprint scanner and ultra-power saving mode, both of which were first introduced with the Galaxy S5.
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