The Galaxy Note 7 is officially dead, and now Samsung has a huge task at hand to try and win back some of the customers it lost. More importantly, it also has to rebuild its brand image and work on removing the stigma attached to the Galaxy Note brand. Analysts in South Korea believe that the only way Samsung will be able to do that is by ditching the ‘Note’ brand all together. Also Read - Samsung and LG confirm presence at in-person CES 2022Also Read - Galaxy S21 FE to support 25W charging but will Samsung put it in the box?
Samsung is recommended to drop the Note brand as consumers may still find it dangerous even when the new Note 8 comes out, Kim Duk-jin, VP of Korea-Insight Institute, told The Korea Herald. According to a study by a South Korea-based institute, negative perception towards the Galaxy Note 7 rose to 53 percent in October, up from 34 percent in August when the phablet was launched. The study also found that positive opinions about the phablet dropped from 62 percent to 42 percent over the same period. Also Read - Samsung Galaxy M32 launch in India next week: Top specs, price around Rs 15,000, more
Mind you, the idea of ditching the Note brand is just a suggestion by experts, and not something Samsung has said or hinted at. That said, all eyes are on the South Korean giant to see how it overcomes this massive debacle. Recent rumors suggest that the company is working on two variants of the Galaxy S8, with one of them reportedly called Galaxy S8 Plus. This variant is expected to be a phablet complete with S Pen support, and could in essence be the replacement of next year’s Galaxy Note 8.
Touted as one of the biggest crisis in the company’s history, Samsung recently killed the Galaxy Note 7 after multiple unsuccessful attempts to salvage it. After the announcement, the company has revised its quarterly profit outlook suggesting that it could lose as much as $2.34 billion in the current quarter. Not surprisingly, much of the loss is blamed on the Galaxy Note 7. Analysts also believe that the termination of the flagship phablet could end up costing the company a whopping $5 billion in operating profits through 2017.
After hitting a high at the launch of the Galaxy Note 7, it’s been a downhill ride for Samsung ever since. After the first few incidents surfaced online of the phablet’s battery catching fire, the company has constantly been under the glaring spotlight. From acknowledging the issue after three weeks to not having a clear recall program, the Galaxy Note 7 has become a case study in how not to handle an issue of such magnitude. But things really became worse when the replacement units Samsung sent out also started catching fire. The black dot on the retail box and the green battery indicator were a sign that these devices were put through extra quality control tests and were ‘safe’. Samsung also rolled out an OTA update that restricted the charging of the phablet’s battery to 60 percent to avoid overheating. But despite these measures, these so called safe units too started catching fire adding to the company’s misery.
What seems odd is that even Samsung is not sure what exactly the problem is. Yes, it did acknowledge that a manufacturing defect in the separators caused the diodes to come in contact with each other and cause the fires. But it has since not clarified why even the safe units, after going through extra quality control tests, are exploding. In fact, a recent report suggested that Samsung engineers have been unable to reproduce the explosion in the phablets. A media report recently quoted the chairman of the US Consumer Product Safety Commission saying that the real reason for the batteries exploding could be that the phone s battery was slightly too big for its compartment and the tight space pinched the battery, causing a short circuit. ALSO READ: The fault in Samsung s Galaxy
All this has raised more questions and Samsung has so far been unable to answer most of them. But with the Galaxy Note 7 now dead, it will be interesting to see just how much the company is ready to do to overcome this fiasco and return to ruling the smartphone space.