Before CES started Samsung was teasing something special for the show. Most of it was hinting towards a new television. The consumer electronics giant today announced a colossal 85-inch 4K TV – the UN85S9 – that also combines a unique floating design that allows the contraption to tilt upwards and downwards. That said, the whole assembly is so huge that one has to admit not many households will be able to incorporate it in their living room. Also Read - Samsung's new Axis Bank credit card offering 10 percent cashback: Check details
The floating design is not only for show, as the metal frame that enables the design also acts like a massive 120Watt 2.2 channel speaker system, so users can be reassured that Samsung is not undercutting the audio for the enhanced visuals. As of now, Samsung does not have any 4K content delivery mechanism built-in but it says that the UN85S9 can upscale content to 4K resolutions. Also Read - Samsung Galaxy S23 Ultra is expected to come with 25W fast charging support
Samsung also bundles its standard Smart Hub software stack that includes S-Recommendation and Voice control. Internally, the TV is powered by a quad-core CPU clocked at 1.35GHz, which is based on the ARM Cortex A15 instruction set along with four HDMI ports and a port for optical audio. Also Read - Government wants mandatory support for India's GPS-rival NavIC on all smartphones from 2023
No pricing information has been revealed, but Samsung says that it will hit the US market in March. For India, it could take a longer time as we are just seeing HD content penetrate the market and 4K seems some time away.
The company is also going big on OLED panels just like last year, but again it still does not have a release date for the product. The OLED TV is a 55-incher and shares the same processor and voice control technology in the 4K model.
Samsung is also making a big deal of its new Smart Hub interface. Gone is the old interface that made use of some obscene gestures and looked down right gaudy. Some of the older Samsung TVs can be upgraded with the new Smart Hub interface via the Smart Evolution Kit which basically is a change of the logic board that houses the computational components like the processor.