In a bid to boost its virtual reality (VR) business in the US, Samsung Electronics Co has recruited experts and joined up with new partners, a media report has said. Citing industry sources, Yonhap news agency said that Silicon Valley-based Samsung Research America has recently hired five experts of VR technology in line with its new business strategy. Also Read - Samsung Galaxy M32 launch date revealed: Check expected specs and price in IndiaAlso Read - Samsung Galaxy Z Fold3, Galaxy Z Flip3 launch on August 27? New report suggests
Earlier this week, Samsung also tied up with US Major League Baseball (MLB) to provide fans with various VR content, including highlights of games. The agreement will allow MLB fans around the globe to enjoy baseball games on a 360-degree screen through VR devices.
Samsung has been tapping deeper into the VR business, kicking off the Global Virtual Reality Association, along with other major tech giants, including Google Inc and Facebook-owned Oculus VR. ALOS READ: YouTube announces VR180 video format, ties up with LG, Lenovo to launch compatible VR cameras by end of 2017
“The company’s Singapore arm created traffic-safety content, and the Australian branch is currently carrying out a project to reduce the psychological stress of cancer patients,” a Samsung official said. “We are seeking to utilise the VR technology, not only in the entertainment area but also for social contributions and education.” ALSO READ: Google Daydream View VR first impressions: Virtual Reality gets as immersive as it can