comscore Samsung The Frame First Impressions: A TV that likes to be art in its spare time
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Samsung The Frame First Impressions: A TV that likes to be art in its spare time

The Frame is a TV that’s also, well, a frame. We’ve taken a look at the new TV from the Korean company that’s masquerading as a piece of art when it isn’t being a TV.

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This might come across as very first-world, but have you ever wondered what your TV is doing when you aren t using it? Yes, of course, the screen is off and the TV is on standby. But if you think about it a bit more, you now have a big slab of screen just sitting there, occupying space and doing absolutely nothing. What if your TV could be doing something productive even when you aren t around? Also Read - Samsung reveals Galaxy Z Fold 3, Galaxy Z Flip 3 features officially, S Pen support confirmed

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The Frame is the latest TV from Samsung, and one that hopes to tackle the exact first world problem that I just described above. It s a regular TV when you want it to be, but when you switch it off, it turns into something else entirely. If you re an art collector, it can be art. If you just want to display pictures, it can do that too. The Frame is your wall-mounted electronic frame, and puts your TV to some use even when you aren t really using it. Also Read - Galaxy A22 replaces M42 5G to become the cheapest 5G Samsung phone in India

Look and feel

The Frame closely resembles a typical large TV, and comes in two sizes: 55-inch for Rs 2,74,900 and 65-inch for Rs 3,99,900. However, there are some differences, particularly when it comes to the borders and frame of the TV. While other TVs are striving to be as slim as possible and eliminate bezel, The Frame has its sides designed to look like a picture frame. The standard finish is something called Charcoal Black, but you can buy optional frame sets from Rs 13,900 that will change the look and finish of the outer frame. These clamp onto the TV magnetically, comes in beige, white and walnut color options, and are easy to install or remove.

It’s also possible to wall-mount The Frame without any space between the TV and the wall, thanks to the no-gap wall-mount that you get with the TV. If you don t want to wall-mount it, you have the option of placing it on the standard table stand, or getting the optional three-legged art stand. And since a TV like this is going with aesthetic appeal, Samsung has even done away with the cable clutter. Although you ll have to plug the TV into a power socket, the rest of the connections run to Samsung s One Connect Box through a see-through optical cable. This makes it appear as if the TV is truly hanging independently on the wall. ALSO READ: Samsung Q8C Curved QLED TV Reviewsamsung the frame logo

How does it work?

When you switch off a regular TV, the screen goes off and the TV goes into standby. However, standby is a bit different on The Frame. It uses a motion sensor and ambient light sensor at the bottom of the TV to detect if anyone is in the room, and how bright or dark it is. If motion is detected, the TV displays a pre-set image or artwork, complete with borders or framing within the image. If no motion is detected, the screen goes off to save power.

What are these works of art that we speak of? The Frame comes with 100 artworks pre-installed as part of the Samsung collection, and you can also sign up for The Frame s Art Store, which will provided an additional collection of curated art for Rs 500 per month. The cost might sound a bit high, but the art work is all copyrighted, and the costs go towards procuring the intellectual property in the art work. Additionally, you can also add your own images to the TV, which will display those within The Frame. ALSO READ: Sony KD65-A1 4K OLED TV Review

Unfortunately though, there is no mode for a slideshow, and you will have to manually select a new image every time you want to use it. While there is appeal for people looking to use the TV for personal images, the true appeal of the TV is for art connoisseurs, who would want to subscribe to the Art Store service, to view and display new art work in their homes.

A TV like this is ideally placed in a living room, as it is after all an LED panel and would give off some glow even at the lowest brightness. This might be a problem if the TV is in the room you re sleeping in, but you can always turn off the TV entirely to avoid that.samsung the frame main

What about the TV bit?

The Frame from Samsung is a 4K HDR Smart TV, running on Samsung s Tizen-based television OS. You get access to all the major services available on the platform, including Netflix, Amazon Prime Video and more. With 4K resolution and HDR compatibility, you can also watch content in the latest and best picture formats, and needless to say, The Frame doesn t fall short with its primary function.

If you re planning to buy The Frame, Samsung is currently giving away the Rs 70,900 Samsung Galaxy S8+ 128GB, a no-gap wall-mount worth Rs 10,000, 6 months of free subscription to the Art Store worth Rs 3,000 and a two-year warranty for free with either size variant of the TV. This is a pretty tempting deal if you re planning to buy a new large-screen premium TV, and the added appeal of an art or picture frame when you aren t using the TV is present as well.

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  • Published Date: October 13, 2017 10:39 AM IST



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