comscore Samsung to focus on new products with 'innovative' features
News

Samsung to focus on new products with 'innovative' features

With new launches, Samsung is focusing on turbo speed technology (TST) and smart glow.

  • Updated: July 12, 2016 8:20 PM IST
samsung-new-j-launch-image

Being the leader in the Indian smartphone market, Samsung India Electronics will now focus on new launches with innovative features to maintain its position and gain more market share, a top company official said here on Tuesday. “We continue to focus on all the segments of mobile phones with different price points and value proposition. Innovation is important and understanding of the innovation is immense. As leader of the market, we will continue to launch new products with innovative features,” said Manu Sharma, Vice President (Product Marketing), Samsung. Also Read - Samsung introduces three automotive chips for seamless 5G connectivity, vehicle infotainment

Also Read - Samsung Galaxy S22 series reportedly received BIS certification

Also Read - Samsung Galaxy A03 with 48MP camera, 5,000mAh battery announced

“In the lower price points, the sensitivity of prices increases while in the premium segment, the elasticity of price points is more flexible,” he added on the sidelines of the launch of Galaxy J2 (2016) and Galaxy J Max devices here. Samsung currently has 48.3 percent market share in terms of value while in January 2015, it had a share of nearly 35 percent. “With the new launches, we have gained more than 10 percent share over the last year in the Indian smartphone market,” Sharma said.

In the 4G market, Samsung has a market share of over 60 percent. The company has been dominating in the all segments of mobile phones, including smart and feature phones of different price points. It has a 30 percent market share in the feature phone segment. Besides a design centre in Noida, Samsung has the second largest Research and Development (R&D) labs in Noida and Bengaluru outside South Korea. These labs contribute to domestic and global products.

ALSO READ: Samsung Galaxy On7 Pro vs Xiaomi Redmi Note 3 vs LeEco Le 2: Price, specifications and features compared

All devices sold in the Indian market are manufactured locally at its Noida plant. The new launch features turbo speed technology (TST) and smart glow — a next-generation color LED notification system. The company claimed the TST technology will improve device performance, including native apps downloading up to 40 percent faster than devices with double the RAM. Galaxy J2 (2016) has been priced at Rs 9,750 while Galaxy J Max will be open for purchase by the end of July at Rs 13,400.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: July 12, 2016 8:15 PM IST
  • Updated Date: July 12, 2016 8:20 PM IST



new arrivals in india

Best Sellers