comscore Samsung to not appoint a successor to outgoing country head Vineet Taneja

Samsung to not appoint a successor to outgoing country head Vineet Taneja

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Samsung is reportedly not planning on appointing any successor to Vineet Taneja, who recently put in his papers. Taneja was the country head of Samsung s India s mobile division. According to the Times of India, Samsung has reached this decision after failing to find a suitable replacement for the outgoing Taneja. The company will instead let Taneja’s parallel coordinator K Kang head the business in India under the supervision of S K Kim, the managing director of sales. Also Read - Samsung Galaxy A03 with 48MP camera, 5,000mAh battery announced

The publication further reveals that three Indian executives have been promoted to higher levels, but will be working under both Kim and Kang. As a part of this new team structure, Asim Warsi, who used to head South and West regions, is now promoted to be the chief of marketing and product for mobile division. Mohandeep Singh, who used to head North and East, has been given the role of sales head for the country while Raju Pullan will be handling supply chain.

Samsung management decided on this structure since there are not many seasoned and senior Indian executives in the mobile handset segment who could effectively replace Vineet’s position, one of the industry executives told TOI.

Samsung has in fact roped in four executives from its headquarters in Korea to head the four geographical regions. Taneja will continue to be associated with Samsung India till June, before he moves on to domestic handset maker Micromax as its CEO. Micromax is currently the second-largest smartphone brand in India, and is gunning for Samsung s top position in the country. You can read about our opinion on why Micromax has hired Taneja as its CEO from here.

Rumor had it that Taneja was not really happy with the management changes made in Samsung India. Under the changed management structure he was made to report to S K Kim, and Taneja wasn t pleased with the idea. In fact, BGR India had pre-empted Taneja s departure when we exclusively reported the ongoing struggle inside Samsung India. Taneja was under a lot of pressure from its Korean HQ team due to this struggle the company had been going through in the mid-range and high-end smartphone market in India.

The report also mentions that with this new management structure, Samsung s top management in South Korea will have more control over the business in India. Samsung wants to push the sales of its products like Galaxy S5 in the country, which has been recorded below the company s expectations.

Samsung’s largest selling handsets in India are the Galaxy Grand 2, Galaxy Grand Neo, Galaxy Core and Galaxy S4 Mini which are mostly priced in the sub-Rs 20,000 segment whereas the company wants to move up the ladder to push sales of models like Galaxy S5, which will help to grow its average selling price and margins,” an insider has told the publication.

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  • Published Date: May 29, 2014 3:31 PM IST

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