Samsung’s marketing department is believed to have budgets comparable to a small country’s economy, and their latest campaign only proves this notion. The South Korean company will be rebranding London Heathrow’s Terminal 5 to ‘Terminal Samsung Galaxy S5’ for two weeks, The Verge reports. Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42
In addition to the terminal, all signage, banners and digital screens too will be utilized to promote the Galaxy S5. There will also be directions to the closest Duty Free shop, where one will be able to try and buy the flagship device. Samsung has also gone to the lengths of rebranding Heathrow’s Terminal 5 website. Also Read - Galaxy A22 replaces M42 5G to become the cheapest 5G Samsung phone in India
While other companies have rented vast spaces at T5 to promote their phones, Samsung’s campaign is by far the biggest till date. For those wondering how Samsung managed to pull this off, for one Heathrow is a privately-owned airport so permissions weren’t a problem. Secondly, Samsung is only branding T5 and not really renaming it.