Samsung’s marketing department is believed to have budgets comparable to a small country’s economy, and their latest campaign only proves this notion. The South Korean company will be rebranding London Heathrow’s Terminal 5 to ‘Terminal Samsung Galaxy S5’ for two weeks, The Verge reports. Also Read - Samsung Galaxy S20 FE Long-term Review
In addition to the terminal, all signage, banners and digital screens too will be utilized to promote the Galaxy S5. There will also be directions to the closest Duty Free shop, where one will be able to try and buy the flagship device. Samsung has also gone to the lengths of rebranding Heathrow’s Terminal 5 website. Also Read - Oppo, Xiaomi exceed Samsung with better after-sales service, says Counterpoint study
While other companies have rented vast spaces at T5 to promote their phones, Samsung’s campaign is by far the biggest till date. For those wondering how Samsung managed to pull this off, for one Heathrow is a privately-owned airport so permissions weren’t a problem. Secondly, Samsung is only branding T5 and not really renaming it.