Samsung Venture Investment Corp, an affiliate of Samsung Electronics that specialises in fostering startups, said on Monday that it has invested $4.6 million in an Israel-based firm Audioburst. Also Read - Samsung reveals Galaxy Z Fold 3, Galaxy Z Flip 3 features officially, S Pen support confirmed
Audioburst specialises in Artificial Intelligence (AI) technology, Yonhap news agency reported. Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42
The South Korean tech giant said the investment was made through the venture company last year. Also Read - Galaxy A22 replaces M42 5G to become the cheapest 5G Samsung phone in India
Industry watchers said the decision apparently reflects Samsung Electronics’ bid to bolster its capabilities in the AI segment.
Established in 2015, Audioburst operates a platform that provides customized audio content to users by analysing their listening patterns, interests and preferences.
Industry watchers said Samsung might apply the feature in its smartphones or TVs.
The Audioburst’s features may also potentially merge with Samsung’s voice-recognition platform Bixby in the future, they added.