comscore Shah Rukh Khan jumps onto e-commerce bandwagon with Yepme
News

Shah Rukh Khan jumps onto e-commerce bandwagon with Yepme

In a new development, fashion e-tailer Yepme has roped in Shah Rukh Khan as their brand ambassador. In what will be his maiden association with an online commerce player, the actor has signed a unique

shah rukh khan

In a new development, fashion e-tailer Yepme has roped in Shah Rukh Khan as their brand ambassador. In what will be his maiden association with an online commerce player, the actor has signed a unique deal with Yepme that also lets him pick up a stake in the company going forward, Times Of India reports. Also Read - Diwali celebration: Cadbury's initiative with Shah Rukh Khan goes viral, Twitterati reacts

The report states that Yepme, which only sells private brands, plans to spend Rs 15-20 crore over the next three months on its multi-media advertising campaign featuring SRK in an attempt to fight its bigger rivals. Yepme’s biggest competitors today are Flipkart’s Myntra and Rocket Internet’s Jabong in the online fashion space. The four-year-old company has got on board advertising agency McCann Erickson’s Prasoon Joshi to work on the new campaign that goes live November 10. Also Read - E-commerce rules draft dos and dont’s: No more flash sales on phones, other goods and more

Meanhwile, things for the online retailer have not been easy going.  In the past months, they have been trying hard to raise fresh funds, and are in the midst of closing a $30-million financing round with a consortium of four investors, including its two existing investors Helion Venture Partners and Capricorn Venture Partners. Also Read - Facebook will now make money from WhatsApp's in-app purchases

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: October 15, 2014 10:43 AM IST



new arrivals in india

Best Sellers