Shazam has inked an exclusive partnership deal with Saavn, to expand its reach beyond India to countries like Pakistan, Bangladesh, Sri Lanka, Nepal, and Bhutan. With this partnership, users in these countries will be able to discover music or buy as well as share songs and albums via Shazam s tagging mechanism, which will be mapped to Saavn s content library. Also Read - Spotify releases new Editor-curated podcast playlists
According to the company, users in these countries will be able to tag from a variety of music genres like films, bhangra, devotional, ghazals, pop, and more, and will also be able to access music in various languages including Hindi, Punjabi, Bengali, Tamil, and English.
Saavn and Shazam are also working on offering mixed-language playlists, which will be featured on Saavn s homepage. This list will come with top-tagged tracks via Shazam and will feature a game-like interface.
Shazam launched with Saavn in India in April last year and has seen a 25 percent increase in tagging via its app. Simultaneously, Saavn too has received 10x more weekly referrals to its website and apps.
Saavn claims to have over 1 million Indic tracks in its music catalog on its service, and also offers ad-free services, and offline play feature for subscribers on Saavn Pro. According to Shazam, their music database currently exceeds 30 million tracks, and includes social sharing features, offers links to YouTube videos, artist and tour information and has lyrics streaming feature.