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Show me the money; Hugo Barra teaches how to pronounce Xiaomi

BGR India's first marquee event Dream 500 Million Smartphones saw the biggest stakeholders come together and talk about how to make smartphones accessible to all. One of the faces standing out from

Hugo Barra

BGR India‘s first marquee event Dream 500 Million Smartphones saw the biggest stakeholders come together and talk about how to make smartphones accessible to all. One of the faces standing out from the crowd was Xiaomi’s VP Hugo Barra, who spoke extensively about the company’s future plans in the country. But first he addressed one of the most important questions we get from anyone who hears about Xiaomi the first time – how do you pronounce Xiaomi?

Xiaomi attracted overnight fame for its super affordable smartphone offerings and innovative online flash sale model. The Mi India community is ever-growing and Indian users often wonder how to pronounce the Chinese word Xiaomi that literally translates to ‘Little Rice’. Putting an end to all assumptions, Barra says that Xiaomi is pronounced as ‘Shao-Mi’, but it’s really the Chinese tone in which you say it that matters. To simplify things further he said, “If you want to keep it short, think about show-me-the-money, but instead of show, say Shao – Xiaomi.”

On its forum page, the company explains that Xiaomi is kind of a cereal in China that is used to make porridge. “When we fought the Japanese, we fought them back with Xiaomi and guns, so Xiaomi represents solidity, and now Xiaomi is a kind of cereal in our daily life. We Chinese eat them regularly, so you may find Xiaomi is very important in China. We call our cellphone Xiaomi, and it has two meanings: One is we must work hard to lay a solid foundation; second we must make our cellphone very popular in people’s eyes, so much that they can’t live without our cellphone,” the company explained.

Xiaomi’s success in India can be seen in numbers. The selling out in seconds trend was introduced in India, and the company managed to sell 1 million smartphones in just five months since its entry into the market.

At the event, Barra also stressed that Internet shopping will be key to the rise of affordable smartphones, as it eliminates overheads cost. The company is currently offering the Mi 4 16GB variant inIndia for Rs 19,999 on Flipkart through flash sales, while the 64GB is set for February 23 flash sale for Rs 23,999. The Redmi Note 4G which is available at a cheaper Rs 9,999, is now being sold on Flipkart sans registrations.

Watch Hugo Barra explain at length on how to pronounce Xiaomi:

  • Published Date: February 12, 2015 1:34 PM IST
  • Updated Date: February 12, 2015 3:42 PM IST


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