YU Televentures has appointed Shubhodip Pal as its new Chief Operating Officer (COO). Shubhodip Pal will be replacing Amarinder Dhaliwal who had assumed the position in 2014. According to YU, Shubhodip will be responsible for building communities and closely work with developers. Shubhodip had previously worked with Micromax, the parent company of YU, as the Chief Marketing Officer. Also Read - Micromax planning to launch 3 new smartphones amid backlash against Chinese brandsAlso Read - Flipkart Budget Days: Offers on Micromax Canvas Infinity, Sony Xperia R1 Dual, YU Ace and more
The development comes days after Vineet Taneja resigned from his post as the CEO of Micromax. With his resignation, Taneja joined the some high-profile exits from Micromax since last year. Prior to Taneja, several bigwigs including ex-Chairman Sanjay Kapoor left the company in a short span of time.
Sanjay Kapoor had reportedly cited “differences with promoters” as the reason behind leaving the company, triggering speculation that all is not well at the Micromax management. Other top officials Prosenjit Sen (VP of sales), Khaja Muzaffarullah (head of feature phones), Teja Gudena (VP for R&D) and Badal Bagri (CFO) too followed Kapoor.
YU was started as an online-exclusive smartphone brand to take on Xiaomi and OnePlus in particular, which created a huge following in India in a short span of time. However, the company has so far launched just five smartphone and its latest flagship smartphone, the Yutopia did not quite impress.
YU has been extensively focusing on building an ecosystem around its devices. With the Yutopia, the company showed its intent with native Gaana-app integration and an Around Yu service aggregator platform. Earlier, Micromax had made investments in services such as Gaana, Ixigo and HealthifyMe. Shubhodip is likely to accelerate the efforts in this regard, and build more engagement from developers in the near future.
YU and Micromax have been facing a big competition from the likes of Samsung and several new Chinese brands that have flooded with high-specced budget smartphones.