comscore Siri speaker goes into production, Apple might showcase the smart speaker at WWDC 2017
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Siri speaker goes into production, Apple might showcase the smart speaker at WWDC 2017

Apple Siri based smart speaker reportedly hits production and could be showcased at WWDC 2017.

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Apple’s bet on voice-assistant based speakers seems to be materializing now, as the Siri speaker reportedly goes into production. Made by the Cupertino giant, the Siri speaker is also expected to be showcased at the WorldWide Developer Conference 2017 (WWDC) scheduled to kick off on June 5. Although it is a developer conference centered more on software advancements, rumors have it that Apple might just break the trend this year and showcase the Siri speaker at the WWDC. Also Read - PUBG New State receives over 17 million pre-registrations as closed alpha testing ends

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According to GSMArena, the information comes from unnamed “people familiar with the matter”. Earlier, KGI Securities analysts Ming-Chi Kuo had tipped that Apple was working on a smart speaker based on the company’s digital voice assistant, Siri, to take on competitors like Amazon Echo based on Amazon Alexa and Google Home based on Google Assistant.

We believe there is an over 50 percent chance that Apple will announce its first home AI product at WWDC in June and start selling in the second half of 2017 in order to compete with the new Amazon Echo models to be launched, said Kuo. Apple is said to have teamed up with Inventec for manufacturing the Siri speaker. Inventec is the same company which makes the wireless Airpods for Apple. The product is expected to only hit shelves later in the year. ALSO READ: Apple WWDC 2017: New Macs, iPads registered in Eurasia ahead of the June 5 conference

From what we know so far, the Apple Siri speaker is said to deliver superior quality “acoustics performance” with “virtual surround sound” and it will offer deep integration with all the other Apple products around it. The Siri speaker seems to solve multiple purposes for both the customers and the company. A major percentage of Apple iOS users would find it difficult to have a speaker system based on Amazon Alexa or Google Assistant, and to consume the content that these platforms offer. For example, with Siri on board, the speaker can very well play songs from Apple Music rather than Prime Music or Play music.

Alongside the Siri Speaker, iOS 11 is expected to debut at the developer’s conference as well. The company might release the iOS 11 Beta soon after the event before a global public release. Check out our wishlist of features we expect from iOS 11 here.

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  • Published Date: June 1, 2017 6:29 PM IST



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