After accidently releasing its new Slingshot app earlier this month, Facebook has today officially launched the app for Android and iOS users in the US. The app is basically similar to Snapchat with its ephemeral functionality, but Facebook has added its own twist to it. Also Read - Fake apps scam: How to identify fake apps on Android, iOSAlso Read - Android 12 beta 2 rolling out: New privacy features, tweaked design and more
First off the similarities Slingshot lets you send photos or short 15 seconds videos to your friends, and the moment they see what you have sent, the app automatically deletes it. But here s the difference unlike Snapchat, in order to see what your friend has shared, you will first need to share something with him or her. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!
The Slingshot team explains the logic behind this functionality.
With Slingshot, we wanted to build something where everybody is a creator and nobody is just a spectator. When everyone participates, there s less pressure, more creativity and even the little things in life can turn into awesome shared experiences. This is what Slingshot is all about.
So rather than a messaging app like say Facebook s own Messenger, Slingshot is more like a News Feed , where you have to unlock the content you want to view. It will be interesting to see how users take to Slingshot s incentivized sharing functionality.
This isn t the first time Facebook has tried to compete against Snapchat. Back in 2012, it launched a service called Poke, but it failed to take off and was recently taken off the App Store. The social giant also tried buying Snapchat, but its bid of $3 billion was turned down. A recent report revealed just how popular Snapchat is as a photo sharing platform compared to Facebook. Users were uploading around 400 million photos daily on Snapchat, while Facebook lagged behind with about 350 million photos shared daily.
As mentioned above, Slingshot is only available in the US for now. But there s no word on when the app will be released in other countries, including India.