Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online. While the smartphone app has been the most important access vehicle to the internet for some time, growing its share to a point where it now eclipses all other digital media platforms combined speaks to just how central to our lives the smartphone has become. Out of the total time spent online, users in the US spend half the time on smartphone applications and if the tablet applications are added into the mix, the figure rises to nearly 60 percent, a new report said. “The results are a testament to people’s increasing reliance on native mobile applications to deliver us the information we need, as well as the entertainment and distractions we crave — things we used to turn to the web for, in previous years,” Tech Crunch quoted the report by the US-based analytics company comScore. Also Read - Why smartphones must be classified as an essential product during COVID-19 lockdowns
Also Read - How is the Smartphone Industry Trend in 2021?
The app usage has grown as a result of the omnipresence of smartphones (also devices with large screens) and other factors like faster mobile internet speeds. “In addition, the app stores have grown to house millions of downloads — so there is an app for just about anything you need,” the report said. comScore also highlighted which of the apps are most popular. The list of top apps by unique visitors is dominated today by the big players: Facebook, Messenger, YouTube, Google Maps, Google Search, Google Play, Gmail, Pandora, Instagram, Amazon mobile, Apple Music, Apple Maps, Pokemon Go, Snapchat and Pinterest. Also Read - Flipkart Smartphones Carnival sale: Deals on Apple, Samsung, Poco, Realme, more smartphones
Back in June, reports claimed that WhatsApp is now installed on 95 percent of the smartphones in India. The report further says that WhatsApp has higher penetration than Facebook’s Messenger application and the Indian messaging app Hike. The report further adds that WhatsApp is running on 1.7 times more smartphones than Facebook Messenger and 2.3-times more than the Hike messenger. Jana further points out that WhatsApp’s penetration has grown to 95 percent from 81 percent in last six months. Besides India, WhatsApp has seen tremendous growth in Brazil where the penetration has grown from 87 percent to 94 percent. According to the report, 100 percent of daily active users in India and 99 percent of daily active users in Brazil use messaging apps.
With additional inputs