comscore Smartphone buyers in the US prefer 5.3-inch screens: Study
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Smartphone buyers in the US prefer 5.3-inch screens: Study

Smartphone users in the US and Britain prefer handsets with 5.3-inch screen displays, a new study says. According to global analytic research firm Strategy Analytics, while Android users were more li

  • Updated: December 21, 2015 4:30 PM IST
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Smartphone users in the US and Britain prefer handsets with 5.3-inch screen displays, a new study says. According to global analytic research firm Strategy Analytics, while Android users were more likely to favor a larger screen size, Apple’s iPhone users were satisfied with more humble device sizes, androidheadlines.com reported. Also Read - Micromax to launch new smartphones in India on December 15: Report

Most smartphone owners across the spectrum expressed interest in getting one with a display that is larger than the one they are currently using. Also Read - Gujrat government offering farmers up to Rs 1,500 to buy a smartphone

“While interest in larger displays is considerable for current consumers it is still imperative to keep in mind that a device with good ‘fit in hand’ is important,” said Monica Wong, author of the report. “Strategy Analytics has found previously that mobile devices with a thinner bezel, optimising display, while still fitting well in hand overall, has far more appeal to consumers,” she noted. Also Read - Personal data of thousands of smartphone users at risk via stalkerware leak

According to Paul Brown, director of mobile device UX at Strategy Analytics, the findings show that long-lasting batteries is one of main features that consumers look for in a mobile. The data regarding screen size preferences was collected in the first half of this year.

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  • Published Date: December 21, 2015 4:25 PM IST
  • Updated Date: December 21, 2015 4:30 PM IST



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